Premiere at the Intersolar - SiG Solar makes it possible: the first digital video art installation free of emissions worldwide

Stuhr/Bremen (ots) - Installation artist Fabrizio Plessi presents
his newest video project nestled between antique philosophy and
modern technology at the Intersolar 2012

Art and Renewable Energies - For the first time, the
internationally renowned Italian video artist and artistic consultant
to the fashion label Louis Vuitton, Fabrizio Plessi, has dared to
address a topic bridging the gap between art and photovoltaics,
placing these two apparent opposites in relation to each other. The
unusual project - a large-sized video installation entitled MONUMENTA
located in the temple ruins of the Sicilian city of Agrigento -
connects the content of antique philosophy with the achievements of
modern technology. To do this, Plessi has integrated nine monumental,
accessible tower constructions made out of tuff into the antique
ruins in the valley of temples from Agrigento in Sicily. In the
towers, video installations can be seen, taking up the world view of
the antique philosopher Empedocles and dealing with the forces of
nature: fire, water, air and earth. The PV modules installed on the
roof deliver electricity free of emissions and provide the work of
art with an entirely new dimension. MONUMENTA can be seen until 5
November 2012 on the grounds of the "Archaeological and Landscape
Park of the Valley of the Temples in Agrigento" (Sicily). At
Intersolar the artist will be presenting his innovative artistic
approach to the global audience of specialists.

The video installations of Fabrizio Plessi illuminate the
interiors of a row of monumental artistic towers. He was inspired by
the antique Greek temples from the fifth century before Christ, in
which he has integrated his work of art. In total, Plessi has set up
nine temples - each one six metres high and two times three metres in
horizontal outline. Their appearance refers to an antique sacrificial
altar near the Temple of Zeus. The towers are spread out among the
temples as if they had fallen from the heavens. Each individual tower
is hollowed out and creates a space for emotional, digital video
installations. In his installations, Plessi invokes the thoughts and
theories of the antique Sicilian philosopher Empedocles, who is
considered to have founded the concept of the four basic elements -
water, air, fire and earth - which make up the world. From the
outside, the elements look like solid stone colossi, as if they were
parts of the ruins in the temple area. In the inside, they dissolve
into primary elements, come alive, such as lava, rain, wind and
thunderstorms.

Plessi's installation brings topics such as "Respect for the
Environment" into clear focus and strives for a balance between man
and nature in its presentation. His work of art in Sicily opens up a
dialogue between the past and the future. By integrating his work
into the great feats of constructions of antique civilization, he
leads us to an entirely new complex of topics, ones never before
discussed - the interplay between art and the modern world of
renewable energies. Thanks to the support of SiG Solar, the energy
for Plessi's digital installation is generated by one of the most
modern photovoltaic plants and thus makes this video art possible,
without polluting the environment in the least. Never before has an
artist dared to close ranks between futuristic art and renewable
energies. The photovoltaic modules from Sun Earth by SiG Solar are
attached to the roof of the monoliths - only for the purpose of
transforming the solar energy into virtual pictorial worlds.

Furthermore, the video installation was supported by the Art
Gallery Contini, the Fondazione Roma-Mediterraneo and the Il Cigno GG
Edizioni.

On the Intersolar trade fair, the artist Fabrizio Plessi will be
presenting his newest project on Thursday, 14 June at 2:00 p.m. at
the SiG Solar GmbH's fair stand: Stand 460, Hall A1. Why a
photovoltaic specialist has sponsored an art project will be
explained by both SiG Solar managing directors Jan-Christian Schröder
and Alessandro Delladio. All those involved in the project will be
available for individual interviews directly afterwards.

Fabrizio Plessi

Fabrizio Plessi was born in 1940 in the Emilia Romagna region of
Northern Italy. After completing his studies at the Artistic Lyceum
and at the Academy of Fine Arts in Venice, he has continued
developing his artistic focus toward installations, film, video and
performance since the end of the sixties. He became well-known thanks
to his "Landmark Roma" installation at the documenta in Kassel,
Germany in 1987. He is a pioneer in the world of video installations.
His works are found in, among others, the Peggy Guggenheim Collection
in New York and in the Biennial Garden of Venice. Fabrizio Plessi has
been closely cooperating with the internationally renowned fashion
label Louis Vuitton on an artist level for five years.

SiG Solar Group

The SiG Solar Group is one of the leading German sales specialists
for photovoltaic modules and, as a business group, combines under one
roof a number of system solutions for the efficient use of renewable
energies. In Europe, SiG Solar stands for the successful distribution
of the brand Sun Earth and has over 20 years of experience doing
business with Chinese products. Since 2004, the northern German
company has been cooperating with the Chinese module manufacturer Sun
Earth Solar Power. Since its foundation in 2004, SiG Solar has sold
modules with a total output of more than 600 MW. SiG Solar brings
together a diverse group of businesses. In addition to selling
photovoltaic systems and relevant solar services - from building
power plants to operating and maintain them - SiG Solar also offers
services and products covering whole range of efficient energy usage,
such as electro mobility, LED technology, storage media, intelligent
house management systems or solar carport systems.

Pressekontakt:
Contact SiG Solar GmbH:
Anne Koschade / Sonja Oelfke
Ernst-Abbe-Straße 6, D-28816 Stuhr
phone.: +49 (0)421 - 27 83 777
Email: a.koschade@sigsolar.de
s.oelfke@sigsolar.de
www.sigsolar.com

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Phone.: +49 (0)221 - 91 24 99 49
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