2012 NuW Excellence Awards Judging Panel & Categories Announced

Frankfurt, Germany (ots/PRNewswire) -

The categories and judging panel have been announced for the 7th
edition of the Health ingredients, Natural ingredients & NuW awards
programme, which recognizes exceptional innovations & talent within
the nutrition + wellness industry. The focus of the health and
wellness industry has switched gears. Instead of only taking an
interest on health when a person's sick, consumers now seek products
that prevent illness and provide nutritional value. The market is now
witnessing a move from reactive to proactive, with consumers actively
seeking functional foods that provide benefit adding solutions to
whatever nutritional challenges they currently face or will face
later in life. The new categories, selected by the Chairman of
Judges, Peter Wennstrom of Healthy Marketing Team, reflect this
current shift in trend towards the functional food market.

"I wanted to make the judging criteria as representative as
possible for the commercial reality in the market today," Peter
Wennstrom, President, Health Marketing Team.

The awards are divided into 3 categories, one being presented in
conjunction with IUFost (International Union of Food Science and
Technology)

Functional Innovation
Beauty & Anti-Ageing Innovation of the Year
Heart Health & Circulatory Innovation of the Year
Infant and Pre-Pregnancy Nutrition Innovation of the Year
Weight Management & Hunger Management Innovation of the Year
Gut Health, Immunity & Digestion Innovation of the Year
Mental & Cognitive Performance Innovation of the Year
Physical Performance Innovation of the Year
Special Innovation
Process & Packaging Innovation of the Year
Sustainability & Environmental Initiative of the Year
Marketing & Positioning Initiative of the Year
IUFoST
IUFoST Young Scientist Award
IUFost Lifetime Achievement Award

The judging panel, which traditionally represents key figures
within the food industry, consists of: Peter Wennstrom, Chairman of
Judges, Healthy Marketing; Kip Winter-Cox, Head of Marketing,
Bakkavor Food Ltd; Bart Fischer, Manager Product Innovation, Albert
Heijn; Elodie Lebastard, Director, EAS; Georges Bruelle, Prospective
Manager, Danone; Albert Zwijgers, Senior Food Technologist, Unilever;
John Madden, Head of Ingredients Research, Euromonitor; Ian Gordon,
Chairman, Giract; Kamel Chida, Associate Director Open Innovation,
General Mills; Michael Knowles, Coca Cola; Marie-Pierre Membrives,
McDonald's.

Submissions for the NuW Excellence Awards are currently being
accepted for all participating exhibitors of Health ingredients,
Natural ingredients & NuW at
(http://hieurope.ingredientsnetwork.com/awards). The deadline for
submissions is July 15. A short list of candidates for each category
will be announced publicly the first half of August. The 2012 winners
will be announced at an awards ceremony which will end the first day
of the Health ingredients, Natural ingredients & NuW exhibition in
Frankfurt, Germany.

About Health ingredients Europe & NuW

Health ingredients Europe is part of the world leading Food
ingredients, Natural ingredients and Health ingredients series of
ingredients trade shows. These highly professional trade shows have
been held successfully since 1986. Health ingredients Europe was
launched in 2000 with Hi Europe (NuW) 2012 being the 7th edition of
this show. Health ingredients Europe will be joining NuW Nutrition +
Wellness Solutions in 2012, creating a new exhibition that provides a
complete 360 perspective of the entire nutrition and wellness
industry. For more information, visit
http://hieurope.ingredientsnetwork.com or

http://www.nuwsolutions.com

About the organiser

UBM Live is a division of UBM plc, which is headquartered in
London, UK. The office in the Netherlands is the organiser of the
world-leading Health ingredients, Food ingredients, CPhi, ICSE and
Informex series of food and pharmaceutical ingredients trade shows.
The Dutch office also publishes International Food Ingredients
Magazine and organises related conference activities. For more
information, visit http://www.ingredientsnetwork.com

Press contact
Courtney Rol
Marketing Manager, UBM Live
de Entree 73, Toren A, 1101 BH
Amsterdam, The Netherlands
Tel: +31(0)20-40-99-546
Courtney.rol@ubm.com

ots Originaltext: UBM Live
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