Concrete Show South America 2012 to be Bigger and Better!

Sao Paulo, Brazil (ots/PRNewswire) -

Due to high demand UBM's Concrete Show South America has
increased its exhibition space to allow more companies the chance to
gain direct exposure in a booming market.

With less than three months to go Concrete Show South America is
almost sold out. To accommodate the demands of a growing industry the
Concrete Show has constructed a new indoor area in response to
exhibitor requests. The increase in space has added to the exhibition
area, creating 62,500 sqm2 and making it the largest concrete event
in Latin America. With the additional space more companies will be
able to build relationships and enhance their industry knowledge.

"The event reflects the market and the current trends. The
expansion of the show reflects the fact that there is huge demand for
a niche event that serves the needs of the concrete industry,"
explained Claudia Godoy, Managing Director, Concrete Show South
America. The proposed new area will be in a highly sought after area
with additional features designed to make this a premium location.

A surge in productivity due to the growth in the civil
construction sector has pushed Brazil towards innovation and the need
for adopting best practice. With international companies taking an
active interest in the country this has led to increased levels of
technical expertise in the industry, which is leading to competition
within the construction industry. The event offers the chance for
leading names in the industry to showcase their latest products and
solutions. Some of the companies include Putzmeister who will unveil
a new line of equipment produced in Brazil which is already highly
successful in Europe. Penetron will present Penetron Admix, an
additive that provides waterproofing by full crystallization, added
to the concrete line during production and Goodyear Engineered
Products will bring their line of high performance products for use
on concrete to Concrete Show South America for the first time, such
as the rubber and fabric hose that is highly resistant to abrasion
and high pressure.

Concrete Show South America is the largest and most comprehensive
exhibition dedicated to the concrete and civil construction industry
in Latin America. The event is designed to deliver the best business
opportunities incorporating the perfect balance of effective
business, education and networking. With over 550 national and
international exhibitors, more than 150 seminar sessions as well as
over 28,000 industry professionals with decision making authority,
Concrete Show South America presents a powerful opportunity to build
essential business contacts.

"Hopes and expectations for the 6th edition of Concrete Show are
as good as can be. We are preparing a truly amazing show of machinery
and technology which will encompass new developments and the best
solutions for the boom in the Brazilian civil construction industry.
Concrete Show is here to present to the world the companies who are
in the best position to address the issues of the infrastructure of
our country", says Claudia Godoy. Due to the positive economic
outlook as well as the growth in the Brazilian construction sector,
Concrete Show South America has been on an upward trajectory for the
last six years of over 500% in exhibition space.

As well as stimulating business, Concrete Show also invests in
facilitating dialogue between professionals, offering high-level
conferences, seminars and workshops on issues relevant to the civil
construction sector. Bringing some of the renowned industry experts
in their respective areas, the 6th Concrete Congress, an event run in
parallel to the exhibition, will also take place between August 29st
e 31st, at the Centro de Exposicoes Imigrantes [Imigrantes Exhibition
Center], in Sao Paulo. Based on wide-reaching topics such as the
Industrialization of Construction, Training and Professional
Development, and Sustainable Construction, the Congress will offer
more than 150 concurrent seminars as well as other seminars,
workshops and round tables.

Concrete Congress relies on the technical support of more than 18
organizations linked to the sector. The aim is to offer debates and
seminars that take in issues fundamental to the advancement and
development of the industry.

The event is part of UBM's global concrete portfolio including
Concrete Show South East Asia which will take place from 24-26
October 2013 in Jakarta, Indonesia and Concrete Show India, taking
place from 13-15 March 2014 in Mumbai. Concrete Show South America
2012 will take place between 29th and 31st August at the Centro de
Exposicoes Imigrantes [Imigrantes Exhibition Center] in Sao Paulo.

About UBM

Concrete Show is organized by UBM Sienna. UBM is a leading global
business media company. We help organizations make connections,
communicate their proposition and do business effectively. Our 6,500
expert staff are deeply embedded in the many specialist communities
we serve, bringing both an unusual depth of understanding and real
know-how. We organise hundreds of live events each year; we provide
data, marketing and information products; we offer a portfolio of
market-leading online and print titles; and we support professional
communicators through our targeting, distribution and monitoring
services.

For more information please contact concrete@concreteshow.com.br
or visit http://www.concreteshow.com.br

ots Originaltext: UBM plc
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Khush Kazmi, Development Director, UBM BE, DD: +44(0)20-7921-8438
E: Khush.kazmi@ubm.com