UBM Announces Partnership Agreement With Trade Organisation - SIPPO

Frankfurt, Germany (ots/PRNewswire) -

In June UBM signed a partnership agreement with The Swiss Import
Promotion Programme (SIPPO), a performance mandate of SECO
implemented by the foreign promotion department of OSEC, with the aim
of increasing the competitiveness of small and medium size
enterprises from emerging markets in developing countries.

Through their partnership, UBM and SIPPO are recognising the
importance of corporate social responsibility as part of their
ongoing business models. The SIPPO programme helps small and medium
sized enterprises in developing and transition countries to enhance
their skills and gain a foothold in the Swiss and European markets by
providing a wide range of information, training courses and
matchmaking services.

Both parties will work directly with companies who have completed
the SIPPO programme to assist in the trade promotion process. The
overall purpose of the partnership is to encourage sustainable
economic growth thus improving the contribution of small and medium
sized enterprises from these emerging and transition markets in the
global economy.

UBM holds CSR in the highest regard and to help the companies
supported by SIPPO to gain maximum long term benefits, they are
offering the opportunity to exhibit at Health ingredients Europe,
Natural ingredients and Nutrition and Wellness 2012 (HiE, Ni & NuW)
alongside a line up of over 600 other leading companies from around
the globe. The event will offer valuable networking and advertising
opportunities for companies participating in the SIPPO pavilion to
aid them in their movement into Europe. These companies also have
access to a range of free promotional tools to further improve their
exhibiting experience.

Natasha Berrow, Brand Director for UBM's Food Portfolio,
expressed her excitement about working with SIPPO and fully supports
UBM in helping these small and medium sized enterprises as much as
possible to ensure they succeed in the European market.

"We are delighted to welcome SIPPO companies to our European Food
ingredients and Health ingredients events. Our new partnership will
provide a cost-effective platform for SME's from emerging markets and
markets in transition, to reach senior buyers from across Europe and
the Globe"

About Health ingredients Europe & NuW

Health ingredients Europe is part of the world leading Food
ingredients, Natural ingredients and Health ingredients series of
ingredients trade shows. These highly professional trade shows have
been held successfully since 1986. Health ingredients Europe was
launched in 2000 with Hi Europe (NuW) 2012 being the 7th edition of
this show. Health ingredients Europe will be joining NuW Nutrition +
Wellness Solutions in 2012, creating a new exhibition that provides a
complete 360 perspective of the entire nutrition and wellness
industry. For more information, visit http://www.nuwsolutions.com

About the organiser

UBM Live is a division of UBM plc, which is headquartered in
London, UK. The office in the Netherlands is the organiser of the
world-leading Health ingredients, Food ingredients, CPhI, ICSE and
Informex series of food and pharmaceutical ingredients trade shows.
The Dutch office also publishes International Food Ingredients
Magazine and organises related conference activities. For more
information, visit http://www.ingredientsnetwork.com

Press contact
Courtney Rol
Marketing Manager, UBM Live
de Entree 73, Toren A, 1101 BH
Amsterdam, The Netherlands
Tel: +31(0)20-40-99-546
Courtney.rol@ubm.com

ots Originaltext: UBM Live
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