MTV Sets its Sights on Style With 'District MTV'

London (ots/PRNewswire) -

A New International Multiplatform Fashion and Style
Destination

www.districtmtv.com [http://www.districtmtv.com ] to launch
in UK, Italy,

France, Germany and Spain

Viacom International Media Networks (VIMN) today unveiled plans
to launch District MTV, an international digital fashion and style
platform in the UK, Italy, France, Germany and Spain. The site will
launch in October and be extended to include a mobile site later in
the year.

(Logo: http://photos.prnewswire.com/prnh/20120918/562618 )

Targeted at style-savvy 18-to-34-year-olds, District MTV will
leverage MTV's unique connections to music, fashion and pop culture
to discover, explore and share the latest trends around the globe. It
also offers brands a unique platform to connect with music and
fashion fans.

Philip O'Ferrall, Senior Vice President, Viacom International
Media Networks, Digital said: "MTV has always had a strong influence
on style, fashion and trends. With this longstanding heritage, it
makes sense for us to enter this space and launch a new conversation
with a style-focused audience that celebrates the integral connection
between music and fashion."

District MTV launches with an industry-renowned editorial team,
including ex-Huffington Post senior editor Melanie Hick as
editor-in-chief, trend director Helen Job, whose former roles have
included heading up youth culture and lifestyle at Stylesight as well
as content head at WGSN US, and author and former contributing editor
of Nowness and Dazed & Confused, William Oliver as editor.

The team will pursue an editorial mission to take full advantage
of MTV's iconic, boundary pushing music heritage by opening up its
archives to explore the longstanding relationship between music and
fashion, as well as pop culture, global trends and new sources of
inspiration. District MTV will showcase celebrity style past and
present, with tips on how to recreate their looks, and provide
unprecedented behind the scenes access to MTV awards shows, TV shows,
music video shoots and international fashion shows. It will also
feature personal stories from some of today's biggest celebrities and
their stylists explaining the evolution of their look for live shows
and events from conception to creation.

Alongside celebrity style, District MTV will also showcase
emerging designers and the hottest street trends from around the
world, providing fans with the opportunity to contribute and
collaborate by sharing their fashion inspirations and opinions.

Regular features of the website will include 'The Daily Drop'
news alert, 'Look Look' look of the day poll, 'Famous Friends'
star-on-star interviews, upcoming events, 'New Talent Time' profiles
of up and coming designers, icons, artists and video makers, beauty
and style how to videos, 'This is my Jam' playlists, celebrity guest
editor takeovers, and 'Inner Space,' which tracks stars and style
leaders in their own homes.

"Our research confirms that our target audience sees a natural
synergy between music and fashion and therefore MTV and fashion*.
District MTV is the home of 'pop style', a discovery-site for those
seeking inspiration within music, style and pop culture" added
O'Ferrall.

(*Source: My MTV consumer insight panel, Europe)

####

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc.
, is comprised of many of the world's most popular multimedia
entertainment brands, including MTV, Nickelodeon, Comedy Central,
BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV,
Música y Más. Viacom brands are seen globally in more than 600
million households in 170 territories and 37 languages via more than
200 locally programmed and operated TV channels and more than 550
digital media and mobile TV properties. For more information about
Viacom and its businesses, visit http://www.viacom.com. Keep up with
Viacom news by following Viacom's blog at blog.viacom.com and Twitter
feed at http://www.twitter.com/Viacom.

For more information, imagery or editorial team biographies,
contact:

Lisa Jedan, Viacom International Media Networks, PH:
+44-(0)203-580-2941, EMAIL: lisa.jedan@vimn.com

Photo:
http://photos.prnewswire.com/prnh/20120918/562618

ots Originaltext: Viacom International Media Networks (VIMN)
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