Internet World's Mobile Marketing Strategies: Effectively Leveraging the Mobile Channel to Engage Your Audience

London (ots/PRNewswire) -

- 20-21 November 2012, Millennium Gloucester, London

The UK mobile marketing industry is currently worth over GBP330
million. As recently as 2010, the sector was worth just GBP85 million
per year and this phenomenal growth is set to continue.

However, with so many different mobile channels available, it is
not enough to rely on the off-hand assumption that this app will work
or that that mobile website is all we need. To ensure businesses stay
ahead they need to understand the mobile channel's full capabilities,
determine what will make their target audience's tick and develop a
mobile marketing strategy that will unlock a brand's full potential
and drive the outcomes that matter most to the business.

Internet World, officially Europe's largest and longest-running
event for digital marketing and online business, is running its
second annual conference focused on Mobile Marketing Strategies,
giving the opportunity to hear how brands from across a number of
different industries including Waitrose, Visa UK, Telegraph Media
Group, Vouchercodes.co.uk and more are leveraging this unique and
multi-faceted channel to drive customer engagement and optimise
revenue.

"This conference provides a great opportunity for cross-industry
brands to learn how to drive engagement and revenue through mobile
marketing." said Conference Editorial Manager, Marie Simpson.
"Internet World recognises the need for companies to really
capitalise on this booming platform, and this conference provides the
ideal content to inspire integrated mobile and multi-channel
strategies."

Taking place in the Millennium Gloucester in London 20-21
November 2012, professionals in marketing, digital, mobile, online,
e-commerce, mobile, e-business, social media and customer engagement
will find out about new and emerging technologies and the impact that
these will have on the strategies already in place, gain the know-how
needed to develop an effective business plan around mobile marketing
and hear cutting-edge case studies from experts who have savoured the
success of using this marketing channel effectively.

Find out full details and register at
http://www.mms-conference.com

Marketing Enquiries: UBM Conferences, Sarah Butler, Tel:
+44(0)20-7955-3913, Email: sarah.butler@ubm.com; Speaking Enquiries:
UBM Conferences, Nicola Bowen, Tel: +44(0)20-7560-4313, Email:
nicola.bowen@ubm.com; Sponsorship Enquiries: UBM Conferences, Ince
Saleem, Tel: +44(0)20-7560-4134, Email: ince.saleem@ubm.com

ots Originaltext: UBM Conferences
Im Internet recherchierbar: http://www.presseportal.de