EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

--------------------------------------------------------------------------------
Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Announcement according to Article 21, Section 1 of the WpHG (share)

1) On October 16, 2012, BlackRock Financial Management, Inc., New York, USA,
notified us pursuant to article 21 section 1 WpHG (German Securities Trading
Act) that the percentage of voting rights held by them in adidas AG (ISIN
DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 5% on August 9, 2011 and on this date amounted to 5.004%
(10,468,681 shares with voting rights).

5.004% (10,468,681 shares with voting rights) of these voting rights are to be
attributed to BlackRock Financial Management, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

2) On October 16, 2012, BlackRock Holdco 2, Inc., Wilmington, Delaware, USA,
notified us pursuant to article 21 section 1 WpHG (German Securities Trading
Act) that the percentage of voting rights held by them in adidas AG (ISIN
DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 5% on August 9, 2011 and on this date amounted to 5.004%
(10,468,681 shares with voting rights).

5.004% (10,468,681 shares with voting rights) of these voting rights are to be
attributed to BlackRock Holdco 2, Inc. pursuant to article 22 section 1 sentence
1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, October 17, 2012

adidas AG
The Executive Board

Further inquiry note:

end of announcement euro adhoc
--------------------------------------------------------------------------------

issuer: adidas AG
Adi-Dassler-Str. 1
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: investor.relations@adidas-Group.com
WWW: http://www.adidas-Group.de
sector: Recreational & Sports goods
ISIN: DE000A1EWWW0
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English