EANS-News: Identive Group Inc. / Identive Expands NFC Online Marketplace with Wide Range of Social Media Logo Tags

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Marketing

PARIS, France, November 6, 2012 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, security and RFID industries, today announced
the addition of exciting new tags to its near field communication
(NFC) online marketplace, www.IdentiveNFC.com. The tags will be on
display in Identive's booth 4K 051 during the 2012 CARTES Exhibition
& Conference, taking place November 6 - 8 at the Paris-Nord
Villepinte exhibition centre.

NFC Social Media & Other Logo Tags - For businesses, organizations
and individuals, Identive now offers fully programmable NFC social
media tags that let visitors check in, like, follow and share with
the tap of their phones. Popular tag designs include: Facebook®
Check-in, Facebook Like, Tweet® Status, Twitter® Follow, Foursquare®
Check-In, Pinterest® and many more. Identive also offers WiFi,
Bluetooth® and other logo tags that can be programmed to assign
configuration options or actions such as connecting to a wireless
network, automatic application startup, sending a text message or
making a phone call. With NFC technology, there is no need to
download software or open an app; just touch any NFC-enabled phone or
tablet to a tag and the desired action is immediately initiated.

Identive's self-adhesive NFC tags can be placed at entry doors, on
counters or anywhere else to help businesses engage with customers
and gain visibility and loyalty via social media. The tags work with
any NFC-enabled mobile device and any dedicated NFC application.

Identive's social media and other logo tags come in both square and
round versions, are based on NFC Forum-compliant tag types and are
compatible with NFC applications such as Samsung TecTiles™ and
others.

Complete Range of NFC Products - Identive's social media logo tags
are the latest addition to the company's line-up of NFC products for
consumers, businesses and developers. An extensive range of logoed
and customizable NFC tags provide a fun and novel way to promote a
business or service. High performance, easy to integrate NFC readers
and NFC modules make it easy to offer NFC applications for business,
vending, gaming and other areas with confidence. Identive's
professional NFC software development kits (SDKs) provide all of the
tools necessary for both experienced and novice developers to create
and test NFC-based applications and bring them to market quickly.

To order Identive's NFC social media tags and other NFC products,
please visit www.IdentiveNFC.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English