Ixonos Develops a Super App for International Media Company MBC

Helsinki (ots/PRNewswire) -

Ixonos is proud to have developed a stunning multi-platform
application for Middle East Broadcasting Company's (MBC) hit TV show
in Middle East, "The Voice". Using its patent-pending Ixonos Super
App[TM] next generation application innovation, this ground-breaking
app enables the viewers of the show to watch videos and photos, read
news related to the show as well as discuss and share their thoughts
in social media. The application allows the users to rate their
favorite contestants during the show, which increases the interaction
with the audience. All these functionalities are combined into
innovative Ixonos Super App user interface, which enables users to
enjoy their favourite show without missing a beat.

(Logo: http://photos.prnewswire.com/prnh/20120911/559727 )

"The application has been designed in order to provide the users
with a revolutionary UI that takes the user experience of media
consumption to a completely new level", says Sami Paihonen, VP, User
Experience Design, Ixonos. "The UI allows the user to move around the
contents on the screen in a completely new way, making the browsing
experience something unforeseen", Paihonen continues. The combination
of the amazing user experience together with vast social media
features makes "The Voice" a new kind of music and reality show
experience.

"The cross-platform app is available for all key smartphone
platforms as well as tablets," Ixonos' Nigel Alexander, Sales
Director, tells. "This ensures that everyone in MENA countries where
the show is aired will be able to experience the wonderful features
the application adds to the show," Alexander adds.

MBC Group is the first private free-to-air satellite broadcasting
company in the Middle East and North Africa, with viewers in 22
different countries. Over the past 20 years, MBC Group has grown to
become a well-established media group that enriches people's lives
through information, interaction and entertainment. Based in Dubai,
in the United Arab Emirates, MBC Group includes 11 television
channels and two radio stations; as well as O3 productions, a
specialized documentary production unit. It has also several online
platforms: http://www.mbc.net, http://www.alarabiya.net, and
http://www.shahid.net.

Follow Ixonos I Ixonos' website [http://www.ixonos.com ] " Ixonos
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Ixonos is a creative mobile solutions company. We develop
wireless technologies, software and solutions for connected devices
and mobile services. Together with our corporate customers, we design
products and services that let consumers enjoy inspiring mobile
experiences. We enhance the competitiveness of our customer companies
by enabling superior user experiences as well as faster
time-to-market for their devices and services. We have offices in
Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia,
South Korea and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki
Ltd. In 2011, the company's turnover was 81.4 million euros and its
operating profit was 1.9 million euros.

Related links I Ixonos Super App(TM) "
[http://www.ixonos.com/user-experience/super-app ] The Voice app in
iTunes "
[https://itunes.apple.com/us/app/the-voice-mbc-hd/id564209378?mt=8 ]
The Voice app commercial in YouTube "
[http://www.youtube.com/watch?v=FedQATQm4e0 ]

For more information, please contact:

- Sami Paihonen, VP, User Experience Design, tel. +358-505-021-111,
sami.paihonen@ixonos.com
- Nigel Alexander, Sales Director, tel. +447-831-485-081,
nigel.alexander@ixonos.com

Photo:
http://photos.prnewswire.com/prnh/20120911/559727

ots Originaltext: Ixonos Plc
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