Novo Nordisk to Create the World's First All-diabetes Professional Cycling Team

Bagsværd, Denmark (ots/PRNewswire) -

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Novo Nordisk today announced a unique partnership to form Team
Novo Nordisk, a global sports team with more than 100 cyclists,
triathletes and runners who all have diabetes, spearheaded by the
world's first all-diabetes pro-cycling team.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/58660-novo-nordisk-diabetes-cycling-team

(Logo: http://photos.prnewswire.com/prnh/20120911/559804 )

Team Novo Nordisk will use life experiences and competitiveness to
motivate people affected by diabetes. Throughout 2013, these athletes
will compete in more than 500 sporting competitions around the world.
The men's pro-cycling team will compete in races such as the USA Pro
Cycling Challenge, the Tour of Britain and the Paris-Tours, with the
ultimate goal of joining the Tour de France.

"As part of our long-standing Changing Diabetes(R) programme, this
partnership provides a tremendous opportunity to raise awareness, and
educate, empower and inspire people with diabetes," says Jakob Riis,
senior vice president, Global Marketing and Global Medical Affairs,
Novo Nordisk. "This is yet another way Novo Nordisk is striving to
create more opportunities to live well with diabetes."

Phil Southerland founded what was known as 'Team Type 1' in 2005
and included riders and athletes with and without diabetes until this
year. The new Team Novo Nordisk will only comprise of athletes who
have diabetes and will continue to grow the team mission "to instil
hope and inspiration for people around the world affected by
diabetes."

"As Team Novo Nordisk we want to show the world what is possible
with great diabetes control. Between us, Team Novo Nordisk has over
1,000 diagnosed years of diabetes with no complications and we stand
for what life with diabetes can be like," Southerland says. "Exercise
is that billion dollar drug that nobody ever gets prescribed, and in
my experience is the best of them all. With appropriate diet,
exercise, treatment and technology, anyone with diabetes can achieve
their dreams."

About Diabetes

Today, 371 million people are living with diabetes.[1] Changing
Diabetes(R) is Novo Nordisk's global commitment to improve conditions
for the millions of people who live with diabetes around the world
today, and those who are at risk of developing diabetes tomorrow. It
is a global advocacy and partner platform which advocates for the
prevention and early detection of diabetes, as well as improved
treatment, care and health outcomes.

Headquartered in Denmark, Novo Nordisk is a global healthcare
company with 89 years of innovation and leadership in diabetes care.
The company also has leading positions within haemophilia care,
growth hormone therapy and hormone replacement therapy. For more
information, visit novonordisk.com [C:UsersnipDesktopCorporate
Communicationsnovonordisk.com ].

Reference

1) International Diabetes Federation. IDF Diabetes Atlas, 5th Edition, 2012
Update. Brussels, Belgium: International Diabetes Federation. Available from:
http://www.idf.org/diabetesatlas. Last accessed: November 2012

Photo:
http://photos.prnewswire.com/prnh/20120911/559804

Video:
http://www.multivu.com/mnr/58660-novo-nordisk-diabetes-cycling-team

ots Originaltext: Novo Nordisk A/S
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Further information, Media: Katrine Sperling, +45-4442-6718,
krsp@novonordisk.com ; Ken Inchausti (US), +1-609-514-8316,
kiau@novonordisk.com ; Investors:Kasper Roseeuw Poulsen,
+45-4442-4303 ,
krop@novonordisk.com ; Frank Daniel Mersebach +45-4442-0604,
fdni@novonordisk.com ; Lars Borup Jacobsen, +45-3075-3479,
lbpj@novonordisk.com ; Jannick Lindegaard (US), +1-609-786-4575,
jlis@novonordisk.com