Sony Mobile Offers Xperia Smartphone Users VIP Access with the "Xperia Lounge"

London (ots/PRNewswire) -

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- New entertainment application with exclusive content and competitions
across Music, Film, Gaming and Sports
- Launching with amazing firsts from Coldplay, Swedish House Mafia and FIFA

Sony Mobile Communications today announced the Beta release of
Xperia Lounge - a new Android application available to download from
Google Play [http://www.sonymobile.com/global-en/products/applicatio
ns/xperia-lounge-beta ] - that gives users backstage access to a
world of Sony entertainment and VIP experiences direct from their
smartphone.

Xperia Lounge is a destination for accessing new content from
Sony's world-class portfolio of partners and sponsors on a
smartphone. It contains a diverse and regularly updated selection of
content across music, sports, films and gaming that will appeal to a
wide audience and can be activated anywhere across the world.
Consumers will be able to enter competitions to win tickets to
experiences such as concerts, movie premieres or sporting events. It
will also allow consumers to stream live concerts, get exclusive
behind the scenes footage for new films, access music and even meet
celebrities. In the future users will also be able to personalize the
app so that they get access to the content that interests them the
most.

Stephan Croix, marketing director at Sony Mobile Communications
said,"The Xperia Lounge gives consumers access to unique
entertainment experiences which only Sony can deliver. It is part of
our wider mission to engage with consumers in a more intimate way by
creating immersive experiences on their Xperia smartphone wherever
they are."

Xperia Lounge is launching with exclusive content from Coldplay,
the chance to win tickets to see Swedish House Mafia on their
farewell worldwide tour and later in the year an opportunity to
attend FIFA events such as the Confederations Cup and the FIFA
Interactive World Cup.

Xperia Lounge is designed for all Android users but only owners of
an Xperia smartphone can access all the experiences including VIP and
streaming mobile content. Owners of other Android smartphones can
download the free app, enter competitions and enjoy experiences
provided they register through Sony's channels on Facebook, Google +
or Sony Mobile.com.

Xperia Lounge will be available in 11 languages from launch
including English, French, German, Spanish, Chinese, Japanese,
Portuguese and Indonesian with more languages added in the future.

Sony Mobile recently released its new range of One-touch enabled
Xperia smartphones, Xperia T, Xperia J and Xperia V.

FOR MEDIA INFORMATION PLEASE CONTACT:

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony
Corporation, a leading global innovator of audio, video, game,
communications, key device and information technology products for
both the consumer and professional markets. Through its Xperia(TM)
smartphone portfolio, Sony Mobile Communications delivers the best of
Sony technology, premium content and services, and easy connectivity
to Sony's world of networked entertainment experiences. For more
information: http://www.sonymobile.com .

"Sony" and "BRAVIA" are registered trademarks or trademarks of
Sony Corporation. "Xperia" is a trademark of Sony Mobile
Communications. All other trademarks or registered trademarks are the
property of their respective owners.

Contact:global.press@sonymobile.com & +44-208762-5858

ots Originaltext: Sony Mobile Communications AB
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