UNESCO and Procter & Gamble's Always® Brand Renew Global Partnership to Empower Girls through Literacy Programmes

Paris (ots/PRNewswire) -

UNESCO and Always(R) have extended their partnership by signing a
new contract with a global scope covering 2013-2016. The
cause-related marketing campaign places UNESCO messages about
education on packages of Always feminine care products to support an
innovative literacy programme in Senegal. It started in France in
2011 and rolled out to nine countries across Europe* this year. Under
the new agreement, it will expand to more countries around the world
and replicate the literacy programme in Senegal and other developing
countries.

(Photo: http://photos.prnewswire.com/prnh/20121213/582678-a )

(Photo: http://photos.prnewswire.com/prnh/20121213/582678-b )

"We have gathered here today because we share a deep conviction
that girls and women are the face of change", said Irina Bokova, the
Director-General of UNESCO. "We are proud to have Procter & Gamble as
a key member of UNESCO's Global Partnership for Girls' and Women's
Education. Since 2011, when we initiated this program and we are on
track to deliver literacy education to 40,000 girls and young women
in Senegal."

"Our goal is to provide more than two hundred million lessons -
including puberty education by 2016 in Africa and in other parts of
the world where it is needed the most", said Steve Bishop, Group
President of P&G's Global Feminine Care Division.

"With this campaign we will create a Global Sisterhood movement
where girls and young women help and support each other, and in turn
help the community, forming genuine bonds through the liberating
power of education", concluded, Mr. Bishop.

Always(R), the world's leading feminine protection brand, is
dedicated to advocating for and empowering women to live life to
their full potential from the very beginning of puberty through their
adult lives. Together, Always(R) and UNESCO plan to reach more than
one million girls and young women through their digital platforms to
raise awareness, drive advocacy and enable dialogue and participation
about this critical cause.

* The UNESCO Always programme is being activated in 2011/2012 in 9
countries across Europe: France, Sweden, Danmark, Finland, Norway,
Romania, Bulgaria, Serbia and Bosnia.

The power of education

- An extra year of primary school boosts girls eventual wages by
10-20%

- An extra year of secondary school education boost girls eventual
wages by 15-251

- When women and girls earn income, they reinvest 90% of it into
their families

- HIV and AIDS spreads twice as fast among uneducated girls as
among girls with even some schooling

About P&G

P&G touches and improves the lives of about 4.4 billion people
around the world with its portfolio of trusted, quality brands. The
Company's leadership brands include Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R),
Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head &
Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R),
Febreze(R), and Ambi Pur(R). With operations in about 80 countries,
P&G brands are available in more than 180 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

About UNESCO

UNESCO is the only United Nations agency with a mandate to cover
all aspects of education. Its work encompasses educational
development from pre-school through primary, secondary and higher
education, including technical and vocational education and training,
non-formal education and adult learning. UNESCO is committed to a
holistic and humanistic vision of quality education worldwide, the
realization of everyone's right to education, and the belief that
education plays a fundamental role in human, social and economic
development. For more information, please visit
http://www.unesco.org/education

Photo:
http://photos.prnewswire.com/prnh/20121213/582678-a

http://photos.prnewswire.com/prnh/20121213/582678-b

ots Originaltext: P&G & UNESCO
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For more information, please contact Anna Weidemann at
weidemann.a@pg.com , + 41 580045718