EANS-News: freenet AG / freenet Group acquires Gravis and becomes one of Apple's biggest partners in Germany

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Mergers - Acquisitions - Takeovers

Büdelsdorf (euro adhoc) - freenet Group acquires Gravis and becomes
one of Apple's biggest partners in Germany

- Strategic portfolio optimisation through leveraging of multiple
sales synergies - Expansion of the digital lifestyle range with
high-quality Apple lifestyle products in mobilcom-debitel shops -
Strengthening of the mobile communications and mobile internet
business in the 28 Gravis stores

Büdelsdorf, 18 December 2012 - The freenet Group is expanding its
strategic portfolio with the acquisition of Gravis -
Computervertriebsgesellschaft mbH, strengthening its sales force in
the sector of high-quality lifestyle products for mobile devices.

mobilcom-debitel GmbH today signed a contract to purchase all shares
in Gravis - Computervertriebsgesellschaft mbH, Berlin. The
transaction is pending the usual regulatory approvals and is expected
to close at the beginning of 2013. The purchase price was not
disclosed. The EBITDA multiple underlying the transaction is well
below the multiple which is currently used for freenet AG's valuation
on the stock market. Gravis was established in 1988 and positioned
itself as a digital lifestyle provider early on with the introduction
of the iMac in 1998 and the iPod in 2001. In the 1990s, it
successfully expanded its network of branches and became one of the
leading resellers of Apple products in Europe. In 2000 Gravis
received the "Worldwide Best Apple-Store" award, and since the
introduction of the iPhone and iPad it has also become an established
provider of mobile communications devices. In October 2011, freenet
AG had agreed an exclusive collaboration with Gravis regarding the
marketing of its subsidiary mobilcom-debitel Shop GmbH's mobile range
and of Apple products. "The systematic expansion of our range of
high-quality Apple lifestyle products for mobile communications and
the mobile internet across all sales channels ideally complements our
strategic development into a true digital lifestyle provider," says
Christoph Vilanek, CEO of freenet AG. "At the same time we are
planning to gradually start selling our existing digital lifestyle
products in the energy, mobile services and service products sector
through Gravis." The planned expansion of the mobile communications
business in the Gravis stores will be carried out by directly
transferring know-how from mobilcom-debitel Shop GmbH. "The
transaction contributes ideally to strengthening the high-margin
business on which we have focused in line with our value-driven
management," adds Joachim Preisig, CFO of freenet AG.

Gravis is Germany's only nationwide Apple retailer, and commands 14
percent of the German Apple retail market. The company also operates
a significant online business.

Further inquiry note:
freenet AG
Investor Relations
Tel.: +49 (0)40 513 06-778
E-Mail: ir@freenet.ag

end of announcement euro adhoc
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company: freenet AG
Hollerstraße 126
D-24782 Büdelsdorf
phone: +49 (0)4331 691000
mail: ir@freenet.ag
WWW: http://www.freenet-group.de
sector: Telecommunications
ISIN: DE000A0Z2ZZ5
indexes: Midcap Market Index, TecDAX, CDAX, HDAX, Prime All Share,
Technology All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English