EANS-News: Identive Group Inc. / Identive Expands Tagtrail™ NFC Mobile Services Platform with Enhanced Feature Set

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Subtitle: Cloud-based service is now easier to launch and enables
more targeted engagements

Marketing

SANTA ANA, Calif. and ISMANING, Germany, January 28, 2013 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of solutions and services for the identification, security
and RFID industries, today announced enhancements to its Tagtrail™
NFC mobile services platform that make it easier than ever to launch
NFC tag campaigns and create more targeted engagements. The
cloud-based Tagtrail platform allows advertisers, retailers and
organizations of all types and sizes to deliver dynamic, personalized
content and services to users' mobile devices via NFC and QR codes.

New features for Tagtrail include:

- Extension of Tagtrail's Dynamic Action Bundle rules engine,
which determines what information users receive when they tap their
phones to a Tagtrail tag. The Dynamic Action Bundle has been enhanced
to enable an unlimited number of actions to be assigned to each tag
within a campaign, and to allow multiple criteria to determine which
content is delivered to each user. For example, a tag in a shopping
mall could deliver a store's website URL, information about daily
specials or a merchandise coupon, depending upon factors such as who
is tapping the tag, time of day, what kind of phone is being used,
whether the user is already recognized by Tagtrail, or other rules
the campaign owner wishes to incorporate. - A simplified, click and
drag process for ordering NFC tags for Tagtrail campaigns. A standard
tag can be selected from our extensive menu of options, or artwork
can be uploaded and the customized tags ordered online in a few easy
steps. - User interface improvements that further streamline the
process of designing, launching, evaluating and improving Tagtrail
campaigns.

David Holmes, vice president Mobility & NFC Solutions for Identive
stated, "In the two months since we launched Tagtrail, our user
community has been active in sharing their experiences and offering
feedback on the service. This has been useful and has helped guide
our priorities as we have continued to build out the platform and
enhance its core functionality. Our focus is on enabling campaign
owners to provide dynamic, personalized content to users to drive
positive engagements with their services or brands."

Identive's patent-pending Tagtrail platform is offered as a complete
solution that includes cloud-based content delivery and analytics
services, NFC or QR code tags and a mobile user app. The mobile app
allows users to go back and review the personalized content received
from their taps so they can re-live and share the experience later.
Tagtrail's online community forum lets current and potential users
ask questions, get support and share feedback with each other and
with Identive to enhance their mobile NFC experience and help drive
future Tagtrail improvements.

For more information, visit Identive's Tagtrail website at
www.tagtrail.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English