EANS-News: Identive Announces Radiation Resistant RFID Tracking Labels for Medical Industry

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Marketing

SANTA ANA, Calif. and ISMANING, Germany, February 6, 2013 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products and services for the identification, security
and RFID industries, today announced new radio frequency
identification (RFID) labels for the medical industry that are
specially designed to withstand the radiation processes commonly used
to sterilize medical devices, equipment and supplies. Unlike standard
RFID products that lose their memory content when exposed to
radiation, Identive's new radiation-resistant labels enable critical
identification, usage and tracking information to reside on medical
components and storage containers throughout their useful lives. RFID
technology offers superior convenience and performance to many other
identification technologies, such as barcodes, but is just beginning
to be adopted for medical applications. One barrier has been the
challenge of adapting the technology to operate in harsh and
demanding environments, such as sterilization using X-rays or gamma
radiation. As an innovator of RFID applications to solve complex
problems, Identive has created the new labels to address the
stringent manufacturing and operating requirements of the healthcare
industry. Identive's new RFID labels are resistant to radiation,
offer read/write functionality and have a memory capacity of up to
256 bytes. Compliance with ISO 15693, ISO 18000-3 and EPCglobal®
standards ensures compatibility with common RFID reader devices
worldwide. Identive is offering its radiation-resistant labels in a
variety of shapes, sizes, surface materials and printing options.
Inquiries about the radiation-resistant labels may be sent to
salesemea@identive-transponders.com. Learn more about Identive's full
range of specialized tags and labels for difficult or unique
environments by visiting our website at www.identive-group.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are property of their respective owners.

Further inquiry note:
Herr Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English