EANS-News: Symrise AG Acquires American Fragrance Manufacturer Belmay

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Subtitle: • Takeover of Belmay’s global fragrance activities •
Strategic step in the expansion of the fragrance business with a
focus on fine fragrances, personal care and air care • Increased
market penetration and access to new customer groups, especially in
North America

Company Information

Holzminden / Teterboro (USA) March 4, 2013 (euro adhoc) - Symrise has
acquired the global fragrance business of the Belmay Group, an
international developer and manufacturer of fragrances and perfume
oils, effective today. With this acquisition, Symrise is taking
another strategically important step towards sustainable growth in
the fine fragrance, personal care and air care segment. Both Belmay's
product and customer portfolios complement the existing activities of
Symrise's Scent & Care division and support its plans for growth.
While the acquisition strengthens Symrise's business globally, it
also adds specific value to the company's growing presence in North
America, which is Belmay's core market. The companies have agreed to
keep the purchase price confidential.

The Belmay Group, headquartered in Yonkers, New York, is an
established and renowned developer and manufacturer of fragrance
creations, particularly in the segments fine fragrances, cosmetics
and air care. Belmay has been on a stable and profitable growth
trajectory for years and generated fragrance sales of around US$ 60
million in the 2012 fiscal year. At the beginning of 2012, Symrise
took over Belmay's Brazilian fragrance business, which has been
integrated into local operations successfully.

Dr. Heinz-Jürgen Bertram, CEO of Symrise, said: "Symrise aims at
profitable growth and continuously expands its activities in market
segments that are growing dynamically. The market for air care
products, for example, has been experiencing above-average growth for
the past few years. This holds true on an international level and
especially for North America, where demand for air care products is
particularly strong. Belmay has a strong market position and has been
operating profitably for years. With this acquisition, we are further
en-hancing Symrise's profile and gaining access to exciting new
customer groups."

In its seventy-seven-year history the Belmay Group has gradually
expanded its operations and grown from being a North American
business into an internatio-nal company with sales markets in Europe,
Latin America and Asia. With this acquisition, Symrise is taking over
Belmay's entire existing fragrance customer and product portfolio,
the expertise of its research and development department, qualified
specialists as well as selected property, plant and equipment.

Belmay's CEO, Ted Kesten, will continue to own his company known as
Scent 2 Market, a design, development and supply chain management
company in the air care segment. Symrise and Scent 2 Market have also
entered into an exclusive supply agreement. In accordance with that
agreement, S2M will work closely with Symrise to satisfy its
fragrance compound needs.

Achim Daub, President of the Scent & Care division, said: "Belmay's
product and customer portfolio perfectly complements Symrise's
portfolio. This will expand our range of products in the area of fine
fragrances considerably as well as enhance our expertise in the air
care segment. That allows us to serve our customers even better and
more efficiently in the future. The transaction also provides us with
the opportunity to leverage synergies, which will improve our
competitiveness."

About Symrise Symrise is a global supplier of fragrances and
flavorings as well as cosmetic base materials and substances for the
perfume, cosmetic, and food industries.

Its sales of EUR 1.584 billion in 2011 place Symrise among the top
four companies in the global flavors and fragrances market.
Headquartered in Holzminden, Germany, the Company is represented in
over 35 countries in Europe, Asia, the United States, and South
America.

Our innovative products are used by perfume, cosmetic, and food
manufacturers and are an indispensable part of daily life. We combine
our insights on consumer trends with cutting-edge technologies,
focusing on innovative trend and lifestyle products that have
additional practical value for the consumer. Symrise - always
inspiring more…

www.symrise.com

Further inquiry note:
Contact
Media
Bernhard Kott
phone +49 (0)5531 90-1721
bernhard.kott@symrise.com

Investors
Tobias Erfurth
phone +49 (0)5531 90-1879
tobias.erfurth@symrise.com

end of announcement euro adhoc
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company: Symrise AG
Mühlenfeldstraße 1
D-37603 Holzminden
phone: +49 (0) 5531/90-0
FAX: +49 (0) 5531/90-1649
mail: ir@symrise.com
WWW: http://www.symrise.com
sector: Chemicals
ISIN: DE000SYM9999
indexes: MDAX
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English