EANS-News: Firstextile AG / Ms. Wei Chen is new Marketing Director at Firstextile

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Marketing

Frankfurt am Main (euro adhoc) - Ms. Wei Chen is new Marketing
Director at Firstextile

- Proven marketing and branding expert with long-term experience in
the high-end fashion and lifestyle product industry joins Firstextile
AG - Management sees Ms. Chen as "a valuable asset to the company's
continuing growth"

Frankfurt, 12 March 2013 - Firstextile AG (FT8) today announced the
recruitment of Ms. Wei Chen as Marketing Director beginning from 1
March 2013. Wei Chen has more than ten years branding and marketing
experience in the high-end fashion and lifestyle product industry.
She worked in successive similar positions for various leading
European luxury brands, including Louis Vuitton and Hermès.

Firstextile AG is the holding of the leading Chinese producer of
high-end yarn-dyed fabrics and provider of fabrics and shirts
designed for uniforms and of its own branded premium men's shirts. In
her new role as Marketing Director, Wei Chen's responsibilities
include the development and implementation of branding and marketing
strategies across all of the company's various business lines to
support the company's further growth. Wei Chen reports directly to
Fred Yang, founder and CEO of Firstextile.

Maggie Wang, Management Board member and IR Officer of Firstextile,
comments: "We are pleased to welcome Wei Chen to join us as an
experienced and renowned branding and marketing expert. Her
experience and proven ability is a valuable asset to the company's
continuing growth, especially in our most profitable segment, the
shirts segment, where we sell premium men's shirts under our own
brands 'Firstextile' and 'Varpum'."

Prior to join Firstextile AG, Wei Chen's career highlights include
four years as Regional Retail Marketing Manager for Louis Vuitton in
Hong Kong, where she managed retail marketing activities in 14 Asian
countries, two years as International Business Manager for Hermès in
Paris and two years as COO of SHANG XIA, a Chinese Luxury brand
established by Hermès, where she created the brand together with the
CEO.

Ms. Wei Chen is holder of a MBA's degree from INSEAD (Institut
Européen d'Administration des Affaire) and a Bachelor's degree from
the Chinese Foreign Affairs University in Beijing. She is fluent in
English, French and Mandarin and has experience working in both
Europe and Greater China.

Company profile Firstextile is the leading manufacturer of high-end
yarn-dyed fabric in the Chinese market with a market share of approx.
9% in terms of volume in 2011. It also markets fabric and shirts
specifically designed for uniforms used by Chinese government
institutions and enterprises, as well as its own branded men's shirts
with the two brands "Varpum" and "Firstextile" for the Chinese
premium market segment. The company operates modern production
facilities in Jiangyin near Shanghai, China, which is one of the main
centres of the Chinese textile industry and it focuses particularly
on high product quality. As the company already operates almost at
its maximum capacity it plans to use the net proceeds from the
successful completion of the IPO on 12 November 2012 and further cash
flows to double the current after-finishing capacity of 36 million
metres to 72 million metres in order to meet future demand. At the
same time, weaving capacity is intended to be expanded from short of
11 million metres to 27 million metres and dyeing capacity from 7,900
tonnes to 15,800 tonnes.

Overview over preliminary financials 2012 (in EUR m):

2012 2011 Change
Revenue Group Total 179.5 131.7 36.3%
Revenue Fabric Segment 113.3 101.2 11.9%
Revenue Uniform Segment 46.7 17.9 160.8%
Revenue Shirt Segment 19.5 12.6 55.1%
Gross Profit 56.4 40.7 38.5%
EBIT 40.9 28.9 41.5%
Net Profit 34.3 23.9 43.4%
EPS (in EUR) 3.4 2.4 40.2%

The guidance for the current financial year 2013 will be published
together with the final financial figures 2012. You may download the
full 2012 annual report from the company's website at
www.firstextile.de, within the "Investor Relations" area, starting
from 23 April 2013.

Further inquiry note:
Firstextile AG
Maggie Wang
Lyoner Straße 14, 60528 Frankfurt am Main
Telefon: +86 (0) 1390 100 9306
E-Mail: maggie.wang@firstextile.com

cometis AG
Henryk Deter / Claudius Krause
Telefon: +49 (0) 611 205855 -13 / -28
Email: deter@cometis.de / krause@cometis.de

end of announcement euro adhoc
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company: Firstextile AG
Lyoner Str. 14
D-60528 Frankfurt am Main
WWW: http://www.firstextile.de
sector: Consumer Goods
ISIN: DE000A1PG8V8
indexes:
stockmarkets: regulated dealing/prime standard: Frankfurt
language: English