Turkcell Launches Another First for Turkey: Smart Map for Smart Businesses

Istanbul (ots/PRNewswire) -

Turkcell , the leading communications and technology company has
launched its Smart Map service, marking another first for Turkey. The
service enables companies and institutions to boost the efficiency of
their business plan and increase productivity and profitability by
using the Smart Map to identify potential customers. With Turkcell
Smart Map, companies can expand their businesses, organize field
activities and open new stores and branches by identifying and
locating their target audience, thereby systematically reaching the
right customer at the right time.

(Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

Turkcell Chief Corporate Marketing Officer Yigit Kulabas, who
emphasized the importance of adapting to technology to increase
productivity and growth stated that; "We are providing the latest
applications of the most advanced technologies in the world to the
480 thousand companies and institutions that we are in contact with
throughout Turkey, enabling them to achieve more productive and
focused results. It is very crucial for our companies to adapt to the
new way of doing business, which has made the transition to the new
era of mobility. Companies need to access the right customer groups
when making investment decisions. Turkcell Smart Map ensures that the
action taken reaches out to the right customer. In other words, those
who use the Smart Map can go in depth to the needs of the city. Thus,
more accurate decisions can be made based on real information, rather
than assumptions."

Adding that the Smart Map service was one of the most accurate
examples of big data analysis, itself one of the latest and most
important agenda items being discussed in the technology world,
Kulabas went on to say that "it is possible to gather a large amount
of data with technology; however knowing how to use the data to
expand our business remains an important question of our day. Today's
technology giants are making big investments in this. With Smart Map
we make this analysis possible on a mass basis for companies who want
to access the right customers. In traffic applications, examples are
given in simplified terms by using red, yellow and green to show
where the concentrations of vehicles are. Similarly, on the Turkcell
Smart Map we transform this concentration into user-friendly
language. Public Agencies and municipalities will also be able to use
Smart Map to provide efficient and well placed services in areas
where there is a high concentration of citizens, and can also use it
to plan investments and conduct urban planning."

ABOUT SMART MAP

Companies can access Turkcell Smart Map with a user name and
password on https://akilliharita.turkcell.com.tr. They can analyze
Turkcell's mobile activity concentration at a point and time where an
activity is being planned, or else analyze where their own customers
are concentrated at a specific time of the day. In addition to the
visual map analyses provided online concerning concentrations,
analytical statistics can also be used as a web service in
integration with the company's own reporting and decision support
systems.

The Smart Map, showing where customer masses in which increments
are based on Province, District, Neighborhood and even for units
smaller than neighborhoods, provides an important data source to
companies in deciding on how to organize field activities, tracking
and directing fleets in the field, and deciding on the use of
billboards, and opening up new branches, stores, hospitals and
schools, as well as where customer groups narrowed down to more
specific criteria are gathered, and in what concentration during the
daytime.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey, with 34.9 million subscribers as of March 31, 2013. Turkcell
is a leading regional player, with market leadership in five of the
nine countries in which it operates with its approximately 69.2
million subscribers as of March 31, 2013. It has become one of the
first among the global operators to have implemented HSPA+. It has
achieved up to 43.2 Mbps speed using the Dual Carrier technology, and
is continuously working to provide the latest technology to its
customers, e.g. 84 Mbps in the near future. Turkcell Superonline, a
wholly owned subsidiary of Turkcell, is the one and only telecom
operator to offer households fiber broadband connection at speeds of
up to 1,000 Mbps in Turkey. As of February 28, 2013, Turkcell
population coverage is at 99.19% in 2G and 84.26% in 3G. Turkcell
reported a TRY2.7 billion (US$1.5 billion) revenue with total assets
of TRY18.9 billion (US$10.4 billion) as of March 31, 2013. It has
been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. Read more at
http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

For further information please contact Turkcell
Nihat Narin
Division Head of Investor and International
Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr

Photo:
http://photos.prnewswire.com/prnh/20120614/537932-b

ots Originaltext: Turkcell
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