Five percent of onlineprinters.com customers order carbon neutral printed products / Climate protection at a mouse click is well received in the online print shop

Neustadt an der Aisch (ots) - "Since our online print shop has
introduced the option of printing orders in a carbon neutral way,
around five percent of customers in Europe are choosing the
environmentally friendly production each month", Martin Betz,
Technical Operations Manager of Onlineprinters GmbH, explains the
success. "Since introducing the option in January 2013, we have
observed exactly how much the online shoppers are interested in
carbon neutral production. The rate has stabilised already after a
short time - the interest from other European countries, too, has
exceeded our expectations. We are very pleased with this success",
Betz added. The German company Onlineprinters GmbH is one of the
largest online print shops in Europe, producing a broad range of
offset and digital printed products. "Printings simply ordered
online!" is the business motto that enables customers to process
their print jobs in the online shop www.onlineprinters.com themselves
and upload their print files.

Each month, around five percent of customers chose the "carbon
neutral print" option to offset the carbon emissions by means of
emission reduction certificates from climate protection projects.
ClimatePartner is the climate protection partner of Onlineprinters.
The climate protection specialist is certified by TÜV Austria and
offers IT system solutions for carbon accounting - for online traders
among others - and has calculated the carbon footprint of the online
print shop, allowing the carbon emissions of each single print order
to be determined automatically. ClimatePartner provides climate
protection projects for Onlineprinters from which customers can
select a project during the ordering process to offset the carbon
emissions created by the corresponding print order. Among others,
customers can choose a forest protection project in Mozambique, a
hydroelectric power project in Katuntsi, Bulgaria, and a wind energy
power project in Bandirma, Turkey.

Climate protection in the online shop at a mouse click

"Our customers' interest in carbon neutral production is surely
due to the convenient integration into the ordering process, the
attractive climate protection projects and the transparent
processing. Climate protection in the mail order business requires
simple and transparent solutions." Betz believes that this is a major
factor for many customers of Onlineprinters to deliberately opt for
environmental and climate protection. Climate protection in the
online shop works at a mouse click: The carbon emissions of each
print order are automatically highlighted to customers in the online
shop of www.onlineprinters.com. Customers can decide themselves
whether a print order is carbon neutral and offset the calculated
emissions of their printed products. On average, the extra costs are
currently 0.7 percent of production costs. "This relatively small
amount reflects the high standard of environmental protection in our
company", Betz explains.

Link to the explain-it video clip "Printings simply ordered
online": http://www.youtube.com/watch?v=ARuiEkbhGXc

About Onlineprinters GmbH

German Onlineprinters GmbH is one of Europe's largest online print
shops. All standard printed products are produced in the
PSO-certified production department in premium offset quality and in
flexible digital printing technology and are distributed via online
print shops. Detailed information on products and company is
available in the online shop and mobile shop of
www.onlineprinters.com

Picture is available at:
http://www.presseportal.de/pm/75635/2486255

Press contact:
Patrick Piecha
PR Consultant
Phone: +49(0)9161/6209807
press@onlineprinters.com