Brand USA Named Official Tourism Partner for World Routes 2013

Washington (ots/PRNewswire) -

Deploys Air Team USA to reach key aviation stakeholders

Brand USA, the nation's public-private partnership dedicated to
increasing international visitation to the United States through
marketing and promotional efforts, today announced an agreement to
serve as official tourism partner for World Routes Development Forum,
the world's largest airline conference, October 5-8.

Through this exclusive sponsorship, Brand USA will reach airlines,
airports and tourism authorities from 125 countries, increasing
visibility and awareness through branding and networking
opportunities, editorial coverage, speaking engagements and digital
media outreach.

"With the exception of our border countries - Mexico and Canada -
all international travelers to the U.S. fly. Routes provides Brand
USA a platform for Air Team USA to engage with key influencers and
stakeholders in the aviation industry," noted Chris Thompson,
President and CEO for Brand USA. "Brand USA's new initiative, Air
Team USA, was created to give U.S. suppliers the ability to reach the
airline industry through cooperative partnerships. As a result of
these collective efforts, U.S. suppliers have the opportunity to
participate in international aviation events like World Routes
Development Forum, which may have otherwise been cost prohibitive."

Air Team USA will develop cooperative opportunities to engage tour
operators, travel agents and consumers with programs that will
increase seat sales and ultimately visitation to the US. Air Team USA
will work directly with domestic and international airports as well
as their local tourism authorities to maximize airline efficiency for
flights to and from the USA.

Alfredo Gonzalez, vice president, global partnership development
for Brand USA, added, "I've participated in Routes since 2002 and I
found it to be the best opportunity to engage with airlines. It is
one of the few platforms today where you have the chance to sit
one-on-one with carriers all over the world and discuss route
development."

"UBM Routes is especially delighted to welcome Brand USA as the
Official Tourism Partner of this year's event in Las Vegas. It is
especially fitting as this is the first World Routes to be held in
the United States," said Gerard Brown, International Tourism
Development Director for UBM Routes. "The airports, airlines, tourism
authorities and CVBs of the United States have used Routes events to
drive new air services for many years and this new partnership with
Brand USA will only serve to increase the positioning of the US
globally within the air service development community."

Notes to Editors

About Routes

- Routes organises world-renowned airline and airport networking events
through its regional and global Route Development Forums. Each year, there is one
global event and one regional event in Asia, Africa, Europe, the Americas and CIS
respectively. http://www.routesonline.com
- Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a
consultancy specialising in the field of route development for airports.
http://www.asm-global.com
- Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010.
From 1st August 2012 Routes, ASM and the Airport Cities Conference and Exhibition
become part of the UBM Live division of UBM plc.
- UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products, promote their
brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC,
TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events,
Airport Cities and many others, UBM Live exhibitions, conferences, awards programs,
publications, websites and training and certification programs are an integral part of
the marketing plans of companies across more than 20 industry sectors.
http://www.ubmlive.com

Follow us on twitter: @Routesonline, @TheHUBRoutes,
@VictoriaRoutes, @NLPROU, @airlineroute

ots Originaltext: UBM Live Routes Ltd
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Victoria Jones, PR Executive, Routes: T: +44(0)161-234-2730, E:
pr@routesonline.com