Vodafone chooses German start-up wywy to synchronize TV and online advertisements in real time

Munich / Berlin (ots) -

- Vodafone will be one of the first advertisers globally to
initiate mobile advertising campaigns in sync with their TV
commercial broadcasts

- wywy and revcloud launch unique partnership to provide
synchronized TV and Second Screen campaigns by combining ACR and
RTB technologies

The synchronized advertising specialists at wywy (www.wywy.com)
have secured a unique partnership with the real-time bidding (RTB)
platform revcloud (www.revcloud.net) for a Germany-wide cross-media
campaign between television and the web. With wywy's proven Automated
Content Recognition (ACR) technology, it is now possible for
advertisers to deliver digital campaigns on mobile websites and apps
simultaneously with the airing of their TV commercials. Vodafone will
be the first customer to take advantage of the synchronized
advertising solution.

Parallel online campaign provides immediate feedback channel for
television advertisers

wywy's solution comes at an inflection point in the media
industry. Recent studies show that over half of TV viewers are online
using a smartphone or tablet while watching TV.* This information is
immensely valuable in targeting television viewers and maximizing TV
advertising budgets. Christian Zimmer from Media Team OMD, Vodafone's
advising agency for the campaign, explains: "Our clients are
increasingly requesting a cross-media campaign that incorporates the
extension of TV advertising to the Second Screen. No wonder:
Smartphones enable TV viewers to engage much more intensively with a
message or brand, and all in real-time."

wywy detects, revcloud delivers

Through the real-time recognition of TV commercials, wywy's
'LiveAd Flash' product allows current television advertising to align
with an online campaign. wywy does so by sending a real-time
commercial recognition message to the revcloud system. The real-time
bidding platform then immediately activates campaigns on mobile
websites and apps with banner advertising corresponding to the
current TV commercial.

Dr. Andreas Schroeter, Co-founder and Managing Director of wywy,
sees the synchronization of TV and online advertising as a
significant collaboration between the two channels: "Every year
billions are spent on TV ads in the hopes that viewers retain the
information and remember the brands on their next shopping trip. Now,
the integrated campaigns provide the possibility for viewers to have
an immediate interaction with companies and products."

Simon Schier, CEO of revcloud adds, "The market for online
advertising has rapidly grown in recent years, and the potential is
limitless. At the same time, TV commercials are still one of the
major forms of advertising for many companies. With the current
cooperation, we bridge the gap between the two channels. "

* Nielsen (June 2013)

About wywy

wywy specializes in synchronized broadcast detection and
interactivity solutions. wywy's technology synchronizes accompanying
TV applications in real-time with the actual live broadcast. This
creates new possibilities for interactive TV in the growing market of
second-screen applications and interactive advertising. Through its
wholly owned subsidiary Idioma Ltd., wywy has been a provider of
broadcast monitoring and automated detection technologies to a global
client base since 2001.

About revcloud

revcloud is the first German Real-Time Bidding (RTB) Trading Desk.
As a Demand Side Platform (DSP) we make it possible for companies to
switch to real-time bidding advertising with our self-service
interface within minutes. Through the possibility of booking
individual placements, the support of retargeting and the combination
of your advertisements with profile data from Data Management
Platforms (DMP) to target individual user groups, we use the most
modern bidding strategies to make your graphical advertisement as
successful as keyword advertising.

Media Contact:
Press contact wywy: Michaela Krause | +49.89.4161432.22 |
presse@wywy.com
Press
contact revcloud: Sabine Weyel | +49.30.27.59.59.73.11 |
sabine.weyel@tonka-pr.com