DGAP-Adhoc: Loewe AG: Loewe and Hisense Agree on Strategic Partnership

Loewe AG / Key word(s): Alliance

31.07.2013 09:13

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Kronach, Wednesday, July 31, 2013 - Loewe AG, Kronach, Germany, and the
Hisense International Co., Ltd., Qingdao, China, today agreed on a joint
strategic partnership. The executive boards of both companies have signed
an extensive partnership agreement in this context.

The objective of the strategic partnership with Hisense, China's leading
provider of consumer electronics with an emphasis on TVs, is to promote
shared synergies in purchasing, production, development, and sales. The
partnership is meant to enable Loewe to offer more state-of-the-art TVs in
the premium brand's entry level segment in the future. It will create new
opportunities for distribution in the technical superstores in Germany and
abroad in addition to sales through classic retail partners. Moreover,
Hisense will give Loewe long-term access to the latest TV panel technology
and attractive markets in China.

In return, Loewe is offering Hisense a first-class distribution network in
Western Europe, in particular in the German-language markets and the
Benelux countries. As a first step, Loewe will take on the exclusive
distribution for Hisense in the Austrian test market for the introduction
of the latest Ultra-HD technology. In addition, the strategic partnership
will give Hisense access to Loewe's powerful TV software encompassing the
entire range of functionalities of state-of-the-art televisions, including
all multimedia and Internet applications.

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Information and Explaination of the Issuer to this News:

About Loewe:

Award-winning design, innovative technology and superior quality are
features of all products sold under the Loewe premium brand. Technology
highlights include: highly customizable home entertainment systems with
high-definition picture quality, integrated hard disk recorders, and a
perfect connection between Internet and television. Founded in Berlin in
1923, Loewe is a listed company that produces and distributes televisions,
Blu-ray players, audio components as well as multi-room solutions.

About Hisense:

The high-tech company Hisense was founded in China in 1969 and is one of
the world's leading manufacturers of flat screen TVs, household appliances,
and mobile communication devices. Among research institutions, the
http://www.presseportal.de/stichwort/unternehmen/13company is considered
one of the top ten players in the business intelligence sector. With 17
production sites and seven R&D facilities around the world as well as
regional representatives in Europe, North America, Australia, Africa, and
Southeast Asia, it offers its products in more than 130 countries.

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For further details, please contact:
Loewe AG
Industriestrasse 11
D-96317 Kronach
Investor Relations, Axel Gentzsch
Phone: +49 (0)9261 99-240
Fax: +49 (0)9261 99-994
Email: axel.gentzsch@loewe.de

Public Relations, Dr. Roland Raithel
Phone: +49 (0)9261 99-217
Fax: +49 (0)9261 99-444
Email: roland.raithel@loewe.de

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Language: English
Company: Loewe AG
Industriestrasse 11
96317 Kronach
Germany
Phone: +49 (0)9261 99-984
Fax: +49 (0)9261 99-994
E-mail: ir@loewe.de
Internet: www.loewe.de
ISIN: DE0006494107
WKN: 649410
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Düsseldorf, Hamburg, München, Stuttgart

End of Announcement DGAP News-Service

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