Grupa Onet.pl SA and Ringier Axel Springer Poland create the largest integrated advertising-sales organization in Poland

Zürich (ots) - Grupa Onet.pl SA and Ringier Axel Springer Poland
will join their sales forces and create one integrated sales
organization. The new entity will be a 50/50 Joint Venture of both
companies, operating under the name of Media Impact Polska. The new
venture will be the largest advertising-sales organization in Poland
combining the portfolios of Onet, the country's leading premium
online platform and Ringier Axel Springer Poland, a leading media
company with strong online and print brands such as Fakt, Przeglad
Sportowy, Newsweek and Forbes.

The new organization will be even more client-focused and be able
to offer clients an expanded product portfolio as well as cross-media
offers, such as integrated 360 degree solutions. Special sales teams
combined of experts from both Onet and Ringier Axel Springer Poland
will deliver more individually customized services to the clients.

The new entity will be operating separately from Ringier Axel
Springer Poland and Grupa Onet, but under the lead of senior experts
of both companies. The members of the Management Board of this
company will be Maciej Kossowski (Onet), Deputy CEO, Head of Key
Accounts and Agency Sales; Mariusz Wasinski (RAS PL) Head of Special
Sales and Justyna Duszynska (Onet), Head of Regional Sales and Chief
Operating Officer. The CEO of Media Impact Polska is currently being
recruited. The new organization will be launched in Q4 2013.

"Joining forces and creating a new advertising-sales organization,
which will offer some of the strongest online and print brands on the
Polish market, will allow us to gain a competitive advantage and come
up with custom made advertising solutions for our clients", says
Edyta Sadowska, CEO of Ringier Axel Springer Poland.

"Media Impact Polska will be the largest sales organization in
Poland, combining the expertise of Onet and Ringier Axel Springer
Poland and offer a wide range of unique services. The clients of both
companies will be soon informed about the new organization and the
new marketing possibilities we can offer in the future", says Robert
Bednarski, CEO of Onet.

The media offering of this new advertising-sales organization will
combine the best of online and print. Grupa Onet is the top content
destination in Poland with an online reach of monthly over 14.3
million users and 2.2 billion page views in total, leading video
inventory, leading mobile platform, as well as multiple context and
audience based customized solutions for clients.

Ringier Axel Springer Poland is a leading media company with
strong online- and print brands like Fakt, Przeglad Sportowy,
Newsweek and Forbes. Its websites reach together over 6 million users
and 100 million page views per month.

Ringier Axel Springer Media AG holds 75% of the shares in the
leading Polish online portal Onet.pl.

About Ringier Axel Springer Media AG:

Ringier Axel Springer Media AG was founded in 2010 by the Swiss
Ringier AG and the German Axel Springer AG and bundles the two
shareholders' activities in Central and Eastern Europe. The company
operates in the four growth markets of Poland, the Czech Republic,
Slovakia and Serbia with a broad media portfolio made up of more than
130 online and print services. The company has its headquarters in
Zurich and employs a total of around 3,100 people.

Press contact
Alexandra Delvenakiotis
Head of Corporate Communications
Ringier Axel Springer Media AG
Phone +41 44 267 29 14
a.delvenakiotis@ringieraxelspringer.com
www.ringieraxelspringer.com