Axel Springer Digital TV Guide and SeaChange Debut Turn-Key Video-on-Demand Advertising Solution at IBC 2013

Berlin (ots) - Companies to Enable Ad-Supported VOD Channels
Backed by Global Ad Sales Force and TV's Premiere Delivery and
Advertising Platforms

At IBC2013 (Amsterdam, September 12-17), Axel Springer Digital TV
Guide and SeaChange International (Nasdaq: SEAC) are demonstrating a
new turn-key solution for video-on-demand (VOD) advertising to
benefit television service providers, content owners and advertisers
through a unique integration of technology and the ad sales process.

The joint solution, demonstrated in SeaChange's IBC stand 14.B20,
integrates Axel Springer Digital TV Guide's award-winning Channel
Manager, its innovative Campaign Manager and an Ad Decision System
with the SeaChange Infusion AdPulse Campaign Manager and Ad Decision
software. The joint solution, based on specifications such as SCTE
130, weaves in high-value advertising that brings relevance and
interaction to the subscriber-advertiser relationship, helps to
reduce the cost of VOD content, and opens new revenue streams for
service providers worldwide.

Partnering with Axel Springer Media Impact (ASMI), Axel Springer's
global ad sales organization, the companies now offer a complete
spectrum of VOD advertising capabilities from sales to insertion and
reporting. The solution enables flexible business models to meet
increasing customer demands for ad supported services and also allows
for a suite of innovative ad capabilities such as personalization,
VOD channels and targeting.

About SeaChange International

Ranked among the top 250 software companies in the world,
SeaChange International (NASDAQ: SEAC) enables transformative
multi-screen video services through an open, cloud-based, intelligent
software platform trusted by cable, IPTV and mobile operators
globally. Personalised and fully monetised video experiences anytime
on any device, in the home and everywhere, are the product of the
Company's superior video platform, advertising and in-home offerings.

SeaChange's hundreds of customers are many of the world's most
powerful media brands including all major cable operators in the
Americas and Europe, and the largest telecom companies in the world.
Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified
and has product development, support and sales offices around the
world. Visit www.schange.com.

About Axel Springer Digital TV Guide

Axel Springer Digital TV Guide GmbH (ASDTVG) provides technology
solutions for advanced TV applications, from electronic program
guides (EPGs) to extended content navigation and discovery, on
digital receivers, personal video recorders (PVRs), gaming consoles,
PCs, mobile phones and other devices and platforms. ASDTVG supports
devices manufacturers and service operators in tailoring content for
these digital services. The ASDTVG product portfolio is based on the
premium editorial content from Axel Springer AG and leverages Axel
Springer's worldwide advertising network. Visit www.as-guides.com.

Pressekontakt:
Georg Müller-Loeffelholz
Axel Springer Digital TV Guide
+49 (0)30 / 2 00 09 19-29
georg.mueller-loeffelholz@axelspringer.de

Jim Sheehan
SeaChange International
+1 978 889 3064
jim.sheehan@schange.com