First Luxury Destination Shopping Mall to Open in Azerbaijan Capital Baku

London (ots/PRNewswire) -

Set to satisfy growing consumer desire for luxury brands in the
Caucasus

region

Baku, the capital of Azerbaijan, is set to become the next global
market opportunity for luxury brands with the launch of an exclusive
new shopping mall in the city promising to attract discerning
consumers from across the Caucasus region. Located in Baku city, Port
Baku has been designed by leading British architects Broadway
Malayan, and is scheduled to open in the spring of 2014.

The luxury fashion mall is part of a larger development of
high-end business accommodation and prestigious residential
apartments situated on the renowned Neftchilar Avenue, already
established as the premier address in Baku for luxury retailing.

With spectacular views over the Caspian, Port Baku Mall will be a
significant expansion of the luxury market in the capital city,
doubling the suitable retail space available for the accommodation of
the world's most prestigious brands. Many of these have shown early
commitment to the project, including Ralph Lauren, Giorgio Armani,
Valentino, Burberry, Chloe, Stella McCartney, Emilio Pucci, Diane von
Furstenberg, Bally, Jimmy Choo, Tiffany and others.

Port Baku is the latest in a number of world-class developments by
Pasha Construction, part of the Pasha Group, one of the largest and
most established companies in the Republic of Azerbaijan.

Ian Ferguson, Director of Shopping Centres for Pasha Construction
explains the significance of the prestigious Port Baku development to
the region: "The luxury market is already well-established in Baku
and has shown exceptional growth over the last few years as a solid
local market is reinforced by an influx of affluent shoppers visiting
Azerbaijan from the surrounding region, including southern Russia,
Georgia and Iran. At Port Baku Mall we are providing local and
international consumers with a new premium shopping experience,
bringing together flagship stores of the most desirable brands in one
superb location offering easy access and ample parking for drivers."

Stimulated by new exploration of oil and gas in the country, The
Economist named Azerbaijan as the second fastest growing economy of
any country between 2000 and 2010 based on GDP. This has contributed
to the massive regeneration of the city.

Sinteks, the leading luxury retail specialist in Azerbaijan, will
be part of the project with an Emporium multi-brand concept store
that will anchor the new mall. Mr. Aziz Balayev, Sinteks' Business
Development Manager, said: "Fashion designers and luxury brands have
their sights set on Azerbaijan. Our discerning shoppers, with
increasing disposable income, have made the country the next global
market opportunity. Port Baku Mall provides a glamorous addition to
the retail scene and we are delighted that the world's leading
fashion brands are now competing to maximize their potential here."

The Emporium concept store, covering 8,500 sq.m and occupying all
three floors of the mall, will feature more than 300 high-end fashion
brands covering ready-to-wear, kidswear, shoes, lingerie, perfumery
and cosmetics, accessories and lifestyle goods as well as a tea
salon.

Mrs. Sabina Kristensen, Art Director of Emporium, commented:
"Emporium, with its multitude of the newest, the most current and the
most interesting luxury goods can rival any premium retail outlet in
the world for its shopping experience and service. Baku is acutely
aware of and is receptive to trends. We are confident that our new
store in Port Baku Mall will be an enormous success."

The exclusive development includes Port Baku Towers, already
completed and occupied by many of the city's most influential
businesses including the headquarters of BP. Port Baku Mall forms an
integral part of the next phase of this landmark development, which
also offers high-end residential space of over 375,000 sq. m
including a gym and 1,500 car park spaces. 900 luxury apartments have
been created above the mall, housed in three dramatic towers - all
have already been purchased and are now in the process of being
fitted to individual specifications, a further indication of the
growing affluence of the city.

http://www.portbaku.az

Notes to Editors

A full fact sheet and narrative about the Port Baku development is
available on request.

ots Originaltext: Port Baku Azerbaijan
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For media enquiries and images please contact the Port Baku Press
Office at CTN. Anita Hamilton t: +44-(0)20-7395-4486 m:
+44-(0)7768-778-772 e: anita.hamilton@ctn.co.uk