Henkel Chooses CrossKnowledge to Support its Global Employer Branding Strategy

Cologne, Germany (ots/PRNewswire) -

Henkel has selected CrossKnowledge, a world leader in the field of
distance learning, as one of their preferred global distance learning
providers to support its global employer branding management with a
particular focus on emerging markets such as Brazil, Turkey, China
and Russia.

(Logo: http://photos.prnewswire.com/prnh/20120924/563104 )

Part of this collaboration is the Henkel Innovation Challenge, a
yearly competition that encourages students from all over the world
to submit their innovative and sustainable ideas for new Henkel
products and technologies. The 7th edition of the competition
launched in September 2013. Under the slogan "Create. Learn. Grow.",
student teams from a total of 30 countries are invited to submit
their concepts - 10 000 participants are expected. At this edition,
in addition to offering individual mentorship from a Henkel manager,
Henkel will use a selection of CrossKnowledge e-learning content to
facilitate students managerial skills within the competition. Among
other prizes, the 3 finalist teams will present their concepts to
Kasper Rorsted, CEO of Henkel.

"CrossKnowledge's solutions and their expertise in this type of
project meant that we could deploy really quickly and so focus our
efforts on our objectives: setting an effective training programme
for all contestants that is easily accessible from all over the
world," says Jens Plinke, Head of Employer Branding at Henkel.

"We are glad to bring Henkel the right advice, tools and support
to deploy sophisticated training programmes that result in the kind
of human capital growth that can support their long term business
objectives. This collaboration confirms CrossKnowledge's commitment
to be a local strategic partner for its clients and business partners
in Germany", says Stephan Atsou, Head of Continental Europe
Operations at CrossKnowledge.

Generally, CrossKnowledge content is available for all Henkel
employees worldwide.

About Henkel - http://www.henkel.com

Henkel operates worldwide with leading brands and technologies in
three business areas: Laundry & Home Care, Beauty Care and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market
positions both in the consumer and industrial businesses with
well-known brands such as Persil, Schwarzkopf and Loctite. Henkel
employs about 47,000 people and reported sales of 16,510 million
euros and adjusted operating profit of 2,335 million euros in fiscal
2012. Henkel's preferred shares are listed in the German stock index
DAX.

About CrossKnowledge - http://www.crossknowledge.com

CrossKnowledge is a leader in cloud-based distance learning
solutions. Our full SaaS solutions are based on exclusive learning
technologies, amongst the most sought after content in the world and
a range of accompanying services. CrossKnowledge's solutions enable
fast workforce empowerment and global strategic alignment,
guaranteeing a unique learning experience for the individual and a
real return on investment for the organization.

CrossKnowledge's learning content and formats are developed in
collaboration with an international 'Faculty', comprising the best
authors, professors and Management professionals from the most
renowned Business Schools in the world. CrossKnowledge has created
the CrossKnowledge Academy in order to formalize and share its
expertise in instructional design and deployment with its clients via
certification programs. CrossKnowledge operates worldwide and serves
companies including global enterprises, mid-sized companies and the
education sector spanning more than 4 million users.

Photo:
http://photos.prnewswire.com/prnh/20120924/563104

ots Originaltext: CrossKnowledge
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact : CrossKnowledge, Estelle Milo +33 (0)1 41 38 14 86 -
estelle.milo@crossknowledge.com; Dr. Detlef Klomfass, Tel +49
(0)221.65060711
e-mail detlef.klomfass@crossknowledge.com; Henkel -
Hanna Philipps +49-(0)211-797-3626 - hanna.philipps@henkel.com;
Dorothee
Geisel +49-(0)211-797-9265- dorothee.geisel@henkel.com