SATTE 2014 Calls for Synergies in the Travel & Tourism Industry

New Delhi (ots/PRNewswire) -

Aviation, hospitality and travel industry heads discuss issues of
regulatory framework and policy

VisitBritain announces Memorandum of Understanding (MoU) between
UK and Indian Trade Associations

The second day of SATTE 2014, (scheduled till January 31st at
Pragati Maidan) reflected the primary focus of UBM India for SATTE -
to establish India as one of the most sought after tourism
destinations on the global tourism map by bringing all the
stakeholders across the globe under one roof. The enhanced buyer
programme for SATTE 2014 offered an incentivised Pre-Scheduled
Appointments (PSAs) system that allowed buyers to schedule
appointments ensuring opportunities for international and regional
senior level buyers to source new destinations, travel products and
services on the show floor.

In accordance with the UK Government's agenda for India as a
priority market, VisitBritain today announced at SATTE 2014 a
Memorandum of Understanding (MoU) between UK and Indian Trade
Associations (ETOA, TAAI, TAFI, OTOA, UKinbound, OTOAI). This is the
first MoU between UK and Indian trade associations to enable a
positive business environment for mutual national travel industries
and establish a framework to create programmes and address issues.

The SATTE India Conference featured industry leaders from the
sector address critical issues of regulatory framework and policy in
focused discussions, with themes including 'Tourism for National
Development' and 'Inventing new approaches to forge a stronger
partnership within the industry'. Destination briefings on
Maharashtra and West Bengal were held along with discussions on
'Developing Innovative Partnership Model for Tourism in 2020' and
'Evaluating India as an emerging MICE destination and factors driving
the corporate to host events in India'. Industry experts voiced
opinions on the need to evolve the industry ecosystem for increased
profitability. Trends emphasised included the proliferation of
technological advances, the rise of India and China as the biggest
tourist source markets globally, popularity of low cost carriers, and
growing awareness and demand for responsible and sustainable tourism.
The event also served as a platform to beseech policymakers to
address industry issues that require government participation.

During his address, as part of the Buyer Briefing, Dr. Edward P.
Dramberger, Destination Dr Consulting, New York spoke of the
buyer-seller dynamic, including aspects and factors of business
interactions that govern sales. He also presented important marketing
models for both buyers and sellers to understand and amplify sales
and market reach, and concluded with role-playing exercises between
buyers and sellers.

During his Opening Remarks, Dilip Puri, MD, India and Regional VP
South Asia, Starwood Asia Pacific addressed the need for better
technology in the industry, and technology's role in upgrading
India's undersupplied and underutilised MICE sector. He also spoke
about the government's need to address the strategic importance of
the tourism industry in creating jobs and overall economic
development. In the panel discussion that followed, Ajay Bakaya,
Executive Director, Sarovar Hotels & Resorts echoed the common
industry sentiment for the government to acknowledge and work towards
showcasing national beauty through better infrastructure and
long-term tourism development. Rahul Pandit, CEO, Lemon Tree Hotels
spoke about the need to promoting inclusive growth among
stakeholders.

Interested buyers made their way to vibrant stalls to browse
destination offerings. Colourful booths of Tourism Malaysia, Visit
Britain, Tourism Authority of Thailand, Dubai Department of Tourism
and Commerce Marketing, Turkish Tourism and Culture, States such as
Odisha, Gujarat and Madhya Pradesh, among others, showcased the
essence of their offerings, coupled with their rich culture and
heritage.

About UBM India

UBM India is India's #1 and South Asia's leading live media and
events company that engages people and enriches businesses. We
provide the industry, a platform that brings the world's buyers and
sellers together through a portfolio of exhibitions, content led
conferences, seminars, tech media, live events, data services and
powerful media brands. Enabling trade across multiple industry
verticals, we host over 20 large scale exhibitions and over 60
conferences every year, across the country. UBM India, a UBM Asia
Company, has teams across Mumbai, New Delhi, Bangalore and Chennai.
Owned by UBM plc, listed on the London Stock Exchange, UBM Asia is
Asia's leading exhibition organizer and the biggest commercial
organizer in mainland China, India and Malaysia. For further details,
please visit the UBM India website at http://www.ubmindia.in

For more information please contact:

Perfect Relations
Divya Mehra
+91-9811753523

Tripti Sharma
+91-9873271565

ots Originaltext: SATTE 2014 and UBM India Pvt Ltd
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