#ETAM Live Show: The Sexiest, Most Connected Catwalk Show of the Year

Paris (ots/PRNewswire) -

A spectacular stage, 80 breathtaking models, 5 tableaux and 6 live
artists staged a collection in which the French brand's virtuosity in
terms of corsetry was fully expressed.

The event was at the same time hyped and universal thanks to some
ultra-digitalised communication apparatus.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/65024-live-show-etam-catwalk

ON THE CATWALK...

Magdalena Frackowiak, Izabel Goulart, Julia Frauche, Diana
Moldovan, Natalia Siodmiak, Xiao Wen, Ming Xi and Larissa Hofmann
flew the flag beautifully for a performance in 5 tableaux.

Pastels & Denim: lace and an array of pastels mixed with highly
designed, patched, frayed denim pieces. Refreshing and bang on-trend.

Dark punk: a punk and futuristic blend, structured forms that are
sometimes extravagant, asymmetrical effects, mesh and lacquered
origami, leather and vertiginous cutouts. Terribly sexy and
contemporary.

A taste of the summer in a 3rd, seaside tableau with geometric
forms and a sporty, structured spirit, all in neoprene and mesh in
which black mixes with touches of primary colours.

Romantic: exceptional lace, light tulles, a delicate harmony of
whites, greys and deep red. Evanescent and sensitive.

Natalia Vodianova for Etam: Soaring feathers, ethnic beads, the
shock of dull colours brought to life by electric hues... inspired by
a visit to Peru, the magnificent Natalia Vodianova has delivered a
highly successful collection.

An eclectic selection of international artists

BREAKBOT, CASSIUS, KAVINSKY and 3-D FROM MASSIVE ATTACK, the
Bourse de Commerce vibrated to the electro-pop sound of the French
Touch. American hip-hop artists AZEALIA BANKS and EVE set the catwalk
alight with their frenzied flow.

ON THE FRONT ROW...

The cameras flashed for Natalia Vodianova, Antoine Arnault,
Catherine Deneuve, Peaches Geldof, Josephine de la Baume, Jamie
Hince, Emmanuelle Seigner, Karole Rocher, Louise Bourgoin, Jeanne
Damas, Elsa Zylberstein, Stanislas Merhar, Frederic Beigbeder,
Melanie Doutey, Joey Starr, Karin Viard, Ora Ito, Malgosia Bela,
Sofia Sanchez, Audrey Pulvar, Daphne Burki and Ophelie Meunier
...while on the live stream, Mademoiselle Agnes, guardian of the
fashion temple, set the tone for the evening with her interviews and
zesty, pertinent comments.

AN ULTRA-CONNECTED CATWALK SHOW

Powerful digital apparatus had been set up to allow over 1 million
internet viewers to follow the catwalk show live at 9 p.m. on Tuesday
night.

Journalists from all over the world, models, bloggers, jet set and
artists... everyone joined in with #ETAM's game. Twitter, Facebook,
Instagram, Vine ... all the social networks were in turmoil. Over
50,000 tweets, thousands of posts and photos were delivered directly
to ETAM's Social Media Wall, accessible and visible at all times from
the Etam app and on the event's website http://defile.etam.com

ETAM COMMUNICATIONS DEPARTMENT
eymeline.gautriaud@etam.fr - +33(0)1-55-90-73-53
Karine.tarica@etam.fr - +33(0)1-55-90-71-09

Video:
http://www.multivu.com/mnr/65024-live-show-etam-catwalk

ots Originaltext: ETAM
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