Reloaded Interactive Rebrands to Become RapidFire

Vancouver, British Columbia (ots/PRNewswire) -

New brand better represents the company's unmatched abilities to
deliver real-time ads inside of video games

Reloaded Interactive, the leading global in-game advertising
network, announced today that it has changed its name to RapidFire to
build a much more recognizable brand, and to better represent its
unique technology for serving real-time advertisements inside of
video games. RapidFire's quick support and solution for
lightning-fast integration, completely bypasses the slow lead-times
of traditional product placement type ads in games.

A new logo has already been designed, and features modern
red/black text, and a simple yet elegant flame icon. Various web
properties of RapidFire will also undergo re-design in the coming
weeks, including a new site at http://www.rapidfire.io as well as a
rebranded ad server and client statistics dashboard.

The past 12 months alone have been a huge success for RapidFire
with over 90 in-game advertising campaigns delivered for top brands
like Virgin EMI Records, Paramount Pictures, McDonald's, and Red
Bull. The company is rapidly expanding its presence outside of North
America, with ad sales representation and vast inventory in markets
like the UK, Germany, Australia, Brazil, and South Africa.

"Despite the challenges, it's always a lot of fun to go through a
rebranding," says Jordan L. Howard, the 23 year old Founder and CEO.
"We were fortunate to build Reloaded Interactive into the industry's
largest in-game ad network, but the name just wasn't one that would
work in the long term. RapidFire is shorter, better represents what
we do, and even has a subtle reference to the video game industry -
Rapid fire is a common term used in first-person shooting games."

The RapidFire ad servers and technology allow brands to have their
time-sensitive ad campaigns streamed inside video games on virtual
objects such as billboards, hoardings, posters, and TV screens. The
network currently delivers into 11 AAA game titles for console,
mobile, and PC platforms. RapidFire is partnered with several leading
game companies such as Miniclip, Cybersports Ltd, and Ubisoft.

About RapidFire

RapidFire (formerly Reloaded Interactive) is the World's leading
in-game advertising company, founded in the fall of 2011 and is
headquartered in Vancouver. The company enables advertisers to target
millions of highly engaged consumers playing video games across a
wide range of gaming platforms and genres. In addition to offering a
dynamic in-game advertising network, RapidFire also leverages its
relationships with game developers to offer brands the ability to
launch product placement and advergaming campaigns. RapidFire is
privately held, and is an active member of IAB Canada and IAB UK.

For further information:

For more information about RapidFire, please visit:
http://www.rapidfire.io

Media Contact
Yulia Nesterchuk
+1-(714)408-7897
yulia@rapidfire.io

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