King and Tencent Announce the Launch of Candy Crush Saga in China

London, Stockholm And Beijing (ots/PRNewswire) -

Chinese version of the popular game coming to China's Tencent
platform this summer

King Digital Entertainment plc , the leading interactive
entertainment company for the mobile world, today announced it will
launch a Chinese version of its wildly popular Candy Crush Saga game
for the Chinese market exclusively with Tencent Holdings Limited
("Tencent", SEHK stock code: 00700), a leading provider of
comprehensive Internet services in China.

This agreement further extends King's presence in key Asian
markets. It follows the successful launches of Candy Crush Saga in
Korea and Japan in 2013. The Chinese version will be available via
Tencent's Mobile QQ and Weixin Game Centers.

Riccardo Zacconi, CEO of King commented:

"I am thrilled to be launching Candy Crush Saga with Tencent in
China. Tencent has the largest mobile social network in China and is
a great partner to work with. I look forward to working together to
make Candy Crush Saga as popular in China as in the rest of the
world."

Steven Ma, Senior Vice President of Tencent said:

"Tencent always hopes to bring global premier mobile games to
China, and Candy Crush is one of the best. We are excited that our
collaboration will combine King's enjoyable mobile gaming experience
and Tencent's strong game publishing and operation capabilities in
China. We are looking forward to bringing great moments of fun to
Chinese users soon."

About King:

King Digital Entertainment plc is the leading interactive
entertainment company for the mobile world. It has a network of 324
million monthly unique users as of December 2013 and offers more than
180 exclusive games in 14 languages through its king.com and
royalgames.com websites, Facebook, and mobile distribution platforms
such as the Apple App Store, the Google Play Store and the Amazon
Appstore. King has seven game studios in Stockholm, Bucharest, Malmö,
London, Barcelona and Berlin along with offices in San Francisco and
Malta.

About Tencent:

Tencent uses technology to enrich the lives of Internet users.
Every day, hundreds of millions of people communicate, share
experiences, consume information, seek entertainment, and shop online
through its integrated platforms. Tencent's diversified services
include QQ, Weixin and WeChat for communications; Qzone for social
networking; QQ Game Platform for online games; and QQ.com for
information.

Tencent was founded in Shenzhen in 1998 and went public on the
Main Board of the Stock Exchange of Hong Kong Limited in 2004.
Tencent has been one of the 50 constituent stocks of the Hang Seng
Index since June 10, 2008, under stock code 00700. Tencent seeks to
evolve with the Internet by investing in innovation, providing a
hospitable environment for its partners, and staying close to its
users.

For more information, please visit http://www.tencent.com/ir.

Forward Looking Statements

This press release contains forward-looking statements regarding
King Digital Media's future business expectations, which are subject
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are only
predictions and may differ materially from actual results due to a
variety of factors including: our ability to attract new users in
this new market and to achieve significant engagement and
monetization levels; intellectual property concerns; competition;
privacy and regulatory concerns; security breaches; and general
economic conditions. These and other potential risks and
uncertainties that could cause actual results to differ from the
results predicted are more fully detailed under the caption "Risk
Factors" in our final prospectus filed with the SEC on March 27,
2014, which is available on the SEC website at http://www.sec.gov. We
undertake no obligation to update these statements as a result of new
information or future events.

ots Originaltext: King Digital Entertainment PLC
Im Internet recherchierbar: http://www.presseportal.de

Contact:
King: Susannah Clark, Senior Director of Communications,
press@king.com, Tel: +44-7788-405-224; Brunswick Group:
KINGTEAM@brunswickgroup.com, Tel: +44(0)20-7404-5959