Jermyn St, St James's Showcase the Secrets of St James's During London Collections: Men

London (ots/PRNewswire) -

For the second consecutive season, The Crown Estate's St James's
Portfolio has hosted a presentation during London Collections: Men.
Held at Fortnum & Mason, in the heart of St James's, the showcase
revealed the "secrets" of stylish dressing presented by a select
group of St James's experts.

(Logo: http://photos.prnewswire.com/prnh/20140617/692929 )

Jermyn Street, St James's is home to an unrivalled collection of
exceptional outfitters, shirt makers, luxury grooming and menswear
specialists. Within each business reside experts equipped to educate
the enquiring gentleman as to how to look his very best.

In seven short films, these handpicked experts shared the secrets
of perfecting sartorial polish; from how to bring a brogue to a
military shine, to how to select the perfect shirt collar to suit
your face shape; from how to add flair to a look with a pocket
square, to how to get the closest of shaves.

Guests were treated to an exhibition style presentation with St
James's brands showcasing their product alongside the films. Taking
part were brands including Trickers, Bates, Turnbull and Asser and
Floris whose presence in St James's has been long standing, as well
as newcomers such as Tiger of Sweden, Osprey and Sunspel.

Chairman of London Collections: Men, Dylan Jones commented, "As
London Collections: men goes from strength to strength in innovation,
design and commercial terms, it is important to recognise the
incredible influence English style, heritage and expertise has on
culture and menswear in particular. Nowhere demonstrates this better
than St James's and it is refreshing to see the area attracting a
contemporary, modern customer."

To support and nurture the rich tradition of the area, The Crown
Estate has embarked on a GBP500 million investment programme focused
on St James's. James Cooksey, Head of Regional and St James's
Portfolios, commented, "The Crown Estate is investing in the long
term future of St James's that looks to enhance the unique character
of the area. Looking to the future we will continue to position the
area as a destination for luxury menswear and world class
craftsmanship."

Following the Showcase, guests were able to tour Jermyn Street and
St James's, visiting the resident brands to benefit from 400 years of
sartorial expertise and catch a glimpse of the future for the
well-dressed man.

To view the full selection of specially created films please visit
- http://jermynststjames.co.uk

Photo:
http://photos.prnewswire.com/prnh/20140617/692929

ots Originaltext: The Crown Estate's St James's
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further information please contact
Louisa McCarthy or Lotte Lugg at Neville McCarthy Associates
louisa@nevillemccarthy.com
lotte@nevillemccarthy.com
Tel. +44-(0)20-7940-2900