Partners of Food Ingredients Portfolio Reaping Rewards

Amsterdam (ots/PRNewswire) -

New scheme offers event exhibitors loyalty benefits

A brand new loyalty scheme is being rolled out throughout 2014 to
recognize and reward those companies who supported the Food
ingredients brand in 2013.

(Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

The Fi Global Partnership Programme is raising the partners'
profile through a range of benefits, providing them with extra
exposure and brand awareness across the portfolio of Food ingredients
events in 2014. This includes promotion on all Fi show websites,
on-site branding at all shows, feature in all show catalogues,
coverage in e-marketing and on social media, and the opportunity to
invite VIPs to the calendar's key event, Health ingredients Europe
2014. A key element of the programme is the global exposure it offers
partners across international food and beverage markets, and the
platform it provides them to extend their reach into new and existing
markets.

This is the first year of the programme, and members are to be
renewed annually. The 15 companies who met the entry criteria and
were chosen for the inaugural edition were: BASF, Brenntag, Cargill,
DKSH, DSM, Dohler, Gelita, Glanbia GNT, JK Sucralose Naturex, Nexira,
Roquette, Rousselot, and Tate & Lyle.

Head of Marketing at GNT, Guido de Jager is delighted to be part
of the scheme, commenting: "GNT highly appreciates becoming a UBM
2014 Fi Global Partner - the 2014 events will be an integral part of
our marketing activities, and being involved in the Global
Partnership Programme 2014 solidifies our position at the tradeshows
we are participating in while offering an additional benefit in those
regions where we are further developing. GNT would like to thank UBM
for these extra opportunities."

Matthias Beur, Portfolio Director, Food ingredients Global,
commented on the benefits and hopes of the scheme: "With the Global
Partnership programme, are aiming to underline the importance of our
key partners of the Food Ingredients portfolio. We are very proud to
have such a strong link to the most important players of the global
food ingredients industry, and we worked hard to provide substantial
benefits for them through that scheme. Our global partners will be
visible at all Fi and Hi shows worldwide via our online, email and
print channels. We are using our strength as the most global
portfolio of events in the industry, to put our partners in the
spotlight and provide them with a 365 audience only we can deliver.
The programme demonstrates that we are proud to call each company
participating in the scheme our partner and we look forward to
working with the companies on delivering world class shows and
conferences in the coming years."

The scheme coincides with the launch of the Fi Global brand, the
umbrella brand for a portfolio of marketing solutions products,
including event, print and digital. These include Food ingredients
Europe, Health ingredients Europe, Health ingredients Japan, Food
ingredients Asia-China, Food ingredients Philippines, Food
ingredients Vietnam, Food ingredients Asia, Food ingredients India,
Food ingredients Istanbul and Food ingredients South America, Food
ingredients Conferences, Ingredients Network and International Food
ingredients (IFi) magazine.

About Fi Global - the trusted route to market since 1986

Food ingredients was launched in Utrecht, The Netherlands, in
1986. Its portfolio of live events, publications, extensive data,
digital solutions and high-level conferences are now established
throughout the world, providing regional and global platforms for all
stakeholders in the food ingredients industry. Over 500,000 people
have attended our shows over the years, with billions of Euros worth
of business created as a result. With over 25 years of excellence,
our events, digital solutions and supporting products deliver a
proven route to market, with a truly global audience.

For more information about the Food ingredients Portfolio please
visit: http://www.figlobal.com.

About the Organiser

UBM Live connects people, and creates opportunities for companies
across five continents to develop new business, meet customers,
launch new products, promote their brands and expand their markets.
Through premiere brands such as Fi, NuW, MD&M, CPhI, IFSEC, TFM&A,
Cruise Shipping Miami, the Concrete Show and many others, UBM Live
exhibitions, conferences, awards programs, publications, websites,
training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.
UBM Live is a division of United Business Media , a leading global
B2B media provider with 6,500 staff in 40 countries. Incorporated in
1918 as United Newspapers Limited, we live by the motto: "We explore,
we exceed, you excel."

For more information about UBM Live, please visit:
http://www.ubm.com.

Photo:
http://photos.prnewswire.com/prnh/20130723/629764-a

ots Originaltext: UBM Live
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Contact:
For further press enquiries or for photographs: Sarah Kenny,
Marketing Executive, UBM Live, De Entree 73 Toren A, 1100 AS
Amsterdam, The
Netherlands, Phone: +31(0)20-409-9543, Sarah.kenny@ubm.com