Endless Jewelry Gets Backing from Lars Seier Christensen

Copenhagen, Denmark (ots/PRNewswire) -

Endless Jewelry, a new high-quality jewellery collection, has
received financial backing from a group of investors including Lars
Seier Christensen, co-founder and CEO of Saxo Bank. Endless Jewelry
was created in 2013 by Jesper Nielsen, a Danish entrepreneur and
former CEO of KasiGroup, a reseller of PANDORA jewellery.

Christensen joins a small group of new investors in the company
which focuses on the design and distribution of a collection of
affordable, high-quality leather bracelets and charms and aims to be
one of the fastest growing jewellery brands in the world.

With 23.55% of the ownership, Christensen and the new group of
investors are an important part of the new ownership structure of the
company, although the Nielsen family remains majority shareholders
and Jesper Nielsen as CEO.

Lars Seier Christensen commented:

"Endless Jewelry has already achieved a great deal in a short
amount of time, having signed over 2000 agreements with jewellers,
distributors and some of the major retail chains worldwide.

"I have followed Jesper Nielsen and his management team for a
number of years and have been impressed by the company's competency,
bold ambitions and sound business plan. Its achievements to date
demonstrate the appeal of the collection to retailers and customers
and I am very much looking forward to being part of the development
of a company I believe will become a significant player in the
industry."

Jesper Nielsen, founder and CEO of Endless Jewelry, also expressed
great joy at the prospect of working with the new co-owners:

"It is a great asset to have Lars Seier Christensen on board with
Endless both as an investor and as a trusted advisor when it comes to
the financial performance of the company. The growth we are
experiencing particularly in the United States requires a strong
capital base and with the new ownership structure, we have a very
strong foundation.

"The new ownership structure means that we, regardless of external
factors, can continue to develop and fulfil the enormous potential of
Endless Jewelry."

In addition to the Nielsen family and Lars Seier Christensen, the
group of owners also include former chairman and CEO of Esprit Heinz
Krogner among others.

Endless Jewelry is a new jewellery brand in the "affordable
luxury" category, established in 2013. Its products consist of 12
colourful bracelets in leather, and 450 different classic and
fashionable charms in gold, rose gold and sterling silver. Endless
Jewelry is avaI'll continueilable in 3,000 stores in 18 countries in
Europe and North America.

Contact: Steen Laursen, sl@endlessjewelry.eu, +45-6143-8922

ots Originaltext: Endless Jewelry
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