GfK's 2015 Sales Forecasts for Technology Products

Nuremberg, Germany (ots/PRNewswire) -

GfK has today announced the availability of its 2015 sales
forecasts for all major technology product categories worldwide.

GfK's forecasts, called Target Setter, are built from weekly point
of sale (POS) data, gathered from GfK's global retail sales tracking
in over 70 countries - the largest and most comprehensive dataset
available. This makes GfK's forecasts stand out for objectivity,
transparency and reliability, being substantially more accurate than
forecasts based on shipment data.

Available as a one-off purchase, GfK Target Setter includes all
the major technology product categories (audio products and
multimedia, headsets, mobile handsets, PCs, tablets, netbooks,
cameras, camcorders, printing, TVs, video products), forecasting what
units will sell in what numbers, at what price, by region. It also
allows clients to drill down to country forecasts by month and to see
the sales impact of setting regional market share targets.

Kevin Walsh, Forecasting Director at GfK comments, "With September
now begun, technology companies, distributors and retailers are
looking to set their 2015 budget and sales targets. These have
far-reaching implications for business, putting significant pressure
on financial officers and strategy planners to get it right first
time. Because our forecasts use point of sale data from our global
retail tracking, we give our clients the confidence of knowing that
their financial planning is built upon the most reliable,
comprehensive and objective data available."

For more information on GfK Target Setter, please contact Kevin
Walsh on kevin.walsh@gfk.com or +44-20-7890-9380 or visit http://www.
gfk.com/solutions/trends-and-forecasting/Pages/default.aspx

About GfK

GfK is the trusted source of relevant market and consumer
information that enables its clients to make smarter decisions. More
than 13,000 market research experts combine their passion with GfK's
long-standing data science experience. This allows GfK to deliver
vital global insights matched with local market intelligence from
more than 100 countries. By using innovative technologies and data
sciences, GfK turns big data into smart data, enabling its clients to
improve their competitive edge and enrich consumers' experiences and
choices.

For more information, please visit http://www.gfk.com or follow
GfK on Twitter: https://twitter.com/GfK_en

ots Originaltext: GfK Custom Research
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