Worldhotels reinvents its MICE programme 'World Events'

Frankfurt (ots) - Under the banner of "Inside Out", Worldhotels
gathered more than 65 of its hoteliers and senior industry experts at
its annual International Leadership Conference to discuss current and
future industry trends. During the conference, which took place from
17th to 20th September at the Tivoli Lisboa in Lisbon, the group also
introduced World Events - its newly enhanced programme for the
Meeting, Incentive, Conference and Event (MICE) market.

World Events is designed to drive incremental business to hotels
seeking to increase their share in the MICE segment. At the heart of
the revamped offering is a series of new partnerships in key European
markets; local MICE experts in France, Germany and the UK are now
serving as Worldhotels' extended MICE force in their region,
connecting the group's hotels to local blue chip clients. In addition
to dedicated sales support, hotels participating in World Events are
invited to exclusive networking opportunities with European
high-value clients and receive priority access to key MICE trade
shows such as IMEX and EIBTM.

"With World Events we are providing our hotels with a key
ingredient to succeed in the international MICE market: strong
relationships with local buyers serving high-quality clients," says
Geoff Andrew, Worldhotels' Chief Operating Officer. "At Worldhotels
we believe in a "Stronger Together" and our enhanced MICE offering
perfectly demonstrates this credo."

Planners of meetings, conferences and events can access
Worldhotels' exclusive meeting facilities at
www.worldhotels.com/event-planners.

The Worldhotels International Leadership Conference also saw
renowned guest speakers present insights on consumer needs and trends
in travel. Among the highlights were Duarte d'Eça Leal, MBD. Gestão
de Investimentos Hoteleiros, who delivered an inspirational speech
titled "Dream, Dare, Do" and Ian Stazicker, Tourism Director Value
Retail PLC, who offered an overview of shopping tourism. Among
further presenters were Alexandre Just, Associate at Lausanne
Hospitality Consulting, who shared his insights on Generation Y and
their travel behaviour, André Wiringa, Chief Experience Officer &
Strategic Consultant at Performance Solutions, who spoke about the
creation of memorable and unique experiences and Olaf Slater, Chief
Product Officer, Trust International Hotel Reservation Services GmbH,
who explained the concept of Augmented Reality and its use in
tourism.

Rounding off the exclusive gathering, Worldhotels presented its
2014 Leadership Award to Tan Sri Dato' Teo Chaing Hong, owner of the
One World Hotel in Petaling Jaya, Malaysia, to honour his
contribution to the tourism industry and the local community.

"Our market is driven by innovation and creativity and the
International Leadership Conference is a perfect platform to heighten
the latest trends to our executive hoteliers", comments Kristin
Intress, CEO of Worldhotels, on her first Leadership Conference as
the group's head. "As 'dream catchers' we can instigate, accentuate
and challenge the curiosity of our guests and Dare them to dream, to
live, and to DO!"

Media contact:
Veronika Bahnmann
Worldhotels
+49 (0) 69 660 56 - 259

vbahnmann@worldhotels.com