Kylie Minogue and sloggi join forces to spread the freedom feeling

München (ots) - We're incredibly excited and proud to announce
that the new face of sloggi is Kylie Minogue. Much-loved,
chart-topping and award-winning Kylie will be the star of our new ad
campaigns for the upcoming seasons, starting Autumn/Winter
2014.

We're thrilled with our Kylie campaign images! Fashion and
celebrity photographer Steve Shaw has captured Kylie's
iconic free spirit and vitality brilliantly, showing what a
perfect fit she is for sloggi.

Kylie expresses in her music the same kind of authenticity,
freedom and energy that sloggi stands for, inspiring and
connecting cultures and generations all over the world.
Music is a powerful force, an instant mood-changer that
allows the complete freedom of expression that we so firmly
believe in.

"We are very proud to link with Kylie Minogue, a strong,
beautiful artist bursting with energy", says Roman Braun,
Global Head of Brand sloggi. "Her creativity and artistic
independence have gained her millions of fans around the
world, just like sloggi, which is one of the world's top
brief brands. And just like us, Ms Minogue is a truly free
spirit - that's why we look forward to joining forces with
her for this exciting collaboration."

Luxembourg, Holland, Belgium, Sweden and Denmark, will be
the first to be sprinkled with Kylie's unique sloggi magic
when our ad campaign breaks there in Autumn/Winter 2014.
Norway and the German speaking region will follow in
Spring/Summer 2015, then the rest of Europe and Australia.

"I'm very excited about this collaboration with sloggi", Ms
Minogue says. "I love how the brand has managed to stay
true to its values over the years and at the same time has
always pushed for improvements. We share the same passion
for freedom, and it's a joy to be able to express this
together!"

Kylie will be seen wearing sloggi, while her dancers will
be in sloggi men, in a promotional film to be shown during
her spectacular new "Kiss Me Once" concerts that are set to
wow the audience. The tour kicked off in Liverpool, UK on
September 24th.

Visit Kylie's YouTube channel to see a preview of her great
promotional film:

http://www.youtube.com/user/kylieminogue

sloggi® is one of the world's favourite bodywear brands and the
best-selling branded brief in Europe. Launched in 1979, the brand
today includes intimate apparel and swimwear ranges for women and
men. Parent company Triumph International, with its other core brands
Triumph®, Valisère® and HOM® enjoys a presence in over 120 countries.
Triumph employs more than 33,000 people and achieves a turnover of
CHF 1.9 billion (2013). It is a member of both the Business Social
Compliance Initiative (BSCI) and the Global Social Compliance
Programme (GSCP).

www.sloggi.com

Contact:
Mattioli Clara Paar Julia
T +49 (0) 89-5111-8342 T +49 (0) 89-5111-8369
clara.mattioli@triumph.com julia.paar@triumph.com