EANS-News: Wolford Aktiengesellschaft / International Marketing offensive gains momentum

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Subtitle: - High-profile presence in New York and Paris - Successful
start of European tour by the pop-up store in Milan - Accompanying
print advertising campaign in fashion and professional magazines -
Innovative content marketing for social media - Sponsoring of Bregenz
Festival

Marketing/marketing offensive

Bregenz, November 21, 2014 - In connection with its strategic
refocussing, Wolford AG is increasing its marketing and public
presence on key markets in the USA, France and Italy. This weekend
the brand will plant its flag on Times Square in New York: for the
next seven weeks, a 22 meter long, 12 meter high illuminated
billboard on one of the most heavily frequented and photographed
traffic intersections in the world will be the location for part of
the Wolford image campaign "The unforgettable touch" - coupled with
an invitation to visit the website (www.wolford.com) and local
boutiques to take part in a prize promotion.

Wolford's first pop-up store, which is located directly in Milan's
main railway station, will be open until November 25. This 18 square
meter shop was installed for two months and is a fixed point for the
450,000 commuters who pass through the station every day. It provides
an attractive overview of the Wolford brand and was created in
connection with the market launch of Wolford's latest innovation -
the world's first glued tights, which are invisible even under
form-fitting clothes (Pure 50 Tights). This successful retail concept
will now start a European tour: the pop-up store will open on
December 1 for one month at Schiphol Airport in Amsterdam, and
further airports and railway stations are under discussion to follow.

For two weeks, Wolford has also been an integral part of the traffic
landscape in Paris: 17 public transportation busses tour through the
city every day in a new "Wolford look" - the rear side of the busses
is covered with Wolford themes. Wolford's image campaign has also
been a regular feature in the international fashion media from Vogue
and Instyle to the US W magazine since August. Five themes appear
regularly in important fashion and professional magazines in the core
markets USA, France, Great Britain and the DACH region. "The campaign
has been well received by the opinion leaders in our branch and has
already attracted a great deal of attention. Now we're also working
on direct contacts with our customers to increase their enthusiasm
for our brand", explained Axel Dreher, Speaker of the Management
Board of Wolford AG.

"Wolford_meets_Arts"_campaign

Wolford's plans also include increased communications with end
consumers over social media. Wolford now has almost 140,000 fans on
Facebook and 14,000 on Instagram - and the numbers are growing daily.
One reason for this is the worldwide "Wolford meets Arts" campaign
that started in October on Facebook, Twitter and Instagram. The focus
of this campaign is to position Wolford in the context of art &
culture and, in doing so, to use the medium's interactive features,
for example through the combined literature and photo competition
"Update Your Legs" on Facebook. Online followers will also be
encouraged to visit the Wolford flagship stores in connection with
exhibits or music events.

A further element of this campaign is the support provided by Wolford
for the Bregenz Festival in 2015 and 2016 as a "presenting sponsor".
The company's participation was announced this week by the festival
management. The Bregenz Festival is one of the most popular open air
music events in Europe and attracted over 250,000 visitors last year
alone. "As a Vorarlberg company with a long-standing tradition and a
focus on culture, few things are closer to home for us than our
support for THE local cultural festival," commented Axel Dreher.

Photo Downloads:
© Photos: Wolford Aktiengesellschaft (use permitted up to 10.2018)
http://service.wolford.com/download/drdu/Wolford_IMO.zip

Further inquiry note:
Wolford AG
Regine Petzsch
Tel.: +43 5574 690 1359
mailto:communications@wolford.com
Web: company.wolford.com

end of announcement euro adhoc
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company: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43 (0) 5574 690-1268
FAX: +43 (0) 5574 690-1219
mail: investor@wolford.com
WWW: company.wolford.com
sector: Textiles & Clothing
ISIN: AT0000834007
indexes: ATX Prime, ATX Global Players
stockmarkets: free trade: Frankfurt, regulated dealing: Wien, ADR: New York
language: English