ADAM's Strategy Is Rated Highest Among DAM Vendors, With a Top-Three Rating for Current Offering

Ghent, Belgium And New York (ots/PRNewswire) -

Download the complete Wave Document and register for a webinar
with Analyst Anjali Yakkundi
[https://www.forrester.com/Anjali-Yakkundi ]here [http://adamsoftwar
e.net/en/what-we-do/business-propositions/dam-wave-for-customer-exper
ience-2014 ]

ADAM Software, a leading Digital Asset Management (DAM [http://ad
amsoftware.net/en/what-we-do/business-propositions/enterprise-e-libra
ry ]) and Product Content Management (PCM [http://adamsoftware.net/e
n/what-we-do/business-propositions/product-information-management ] )
software provider, today announced that it was among the select
companies that Forrester Research, Inc. invited to participate in
its November, 2014 evaluation, The Forrester
[https://www.forrester.com/home ] Wave (TM)Digital Asset Management
For Customer Experience, Q4 2014. In this evaluation, ADAM was cited
as a Leader in digital asset management (DAM). ADAM was the
top-ranked vendor in the Strategy category, and the report states
that ADAM has a comprehensive, forward-thinking vision to use DAM as
a backbone for digital experience delivery (including commerce) and
enterprise marketing ecosystem.

(Logo: http://photos.prnewswire.com/prnh/20141126/718190-a )

(Logo: http://photos.prnewswire.com/prnh/20141126/718190-b )

The Forrester Wave(TM) report evaluated the 10 most significant
software providers across 38 criteria. Discussing the increasing
importance of DAM in the age of the customer, the report notes three
key drivers:

- Omnichannel experiences drive the need for a core rich media management
hub
- Experiences across the customer life cycle create complexities in managing
rich media.
- The need for greater marketing and business agility.

The report further identifies two areas that DAM solutions must
support: "Digital experience delivery" and "Marketing and business
agility." Evaluating ADAM through this lens, Forrester cited the
company as "a new leader in this space" and noted that:

- The solution has impressive functionality in workflow and
globalization/localization.
- ADAM also has increased its partnerships, deepening ties to other .NET vendors
like Teradata, Sitecore, and services partners.
- ADAM is best-suited for organizations with marketing and eCommerce-centric DAM
needs, and those that may have increasing global complexities.

Giving ADAM the highest marks of any vendor in the Strategy
category, Forrester explained that: "ADAM Software's vision is a key
area of strength. ADAM has a comprehensive, forward-thinking vision
to use DAM as a backbone for digital experience delivery (including
commerce) and enterprise marketing ecosystem...and deeper product
content management outside of the traditional DAM scope."

"We welcome the Forrester Wave(TM) report on DAM, which provides
important context to understand the critical role of this technology
today. We believe our position as a Leader affirms the strength of
our solution, while the top marks we received for Strategy validates,
in our opinion, our strategic direction as a company that provides
not only tools, but also a clear vision for the future of marketing
technology to meet a new generation of customer needs," said ADAM
Software CEO Pieter Casneuf.

About ADAM Software

ADAM Software makes marketing easier. From content creation to
great customer experience, our technology simplifies and improves
every aspect of the marketing cycle.

More info: http://www.adamsoftware.net

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ots Originaltext: ADAM Software
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Jan Dejosse - Jan@adamsoftware.net, Phone number: +32496571356