The new Presseportal goes online (FOTO)

Hamburg (ots) -

- Cross reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -

dpa subsidiary news aktuell has given its flagship
www.presseportal.de a major revamp. Journalists and other people
looking for information will find all the content they require a lot
more precisely and faster than before via the new Presseportal. In
this way, news aktuell makes communication of companies and PR
agencies more successful and efficient, while boosting its core
product, ots. Presseportal.de is the most used platform for company
information in Germany, with roughly 5 million visitors each month
(source: IVW).

dpa subsidiary news aktuell has launched a new version of
Presseportal.de. Journalists and others looking for information will
find all the content they require a lot more precisely and faster
than before via the new Presseportal. In this way, news aktuell makes
communication between companies and PR agencies more successful and
efficient, while boosting its core product, ots.

"Our Presseportal is an essential tool for the preparation of
press related material and information about companies on
German-language Internet pages", emphasizes Frank Stadthoewer,
managing director of news aktuell. "All the entries are prepared for
a better visual effect, efficiently linked with social networks and
consistently optimized for search-engines. In its search results,
Google gives main priority to Presseportal. Using ots, the new
Presseportal helps our clients enormously when trying to reach the
exact target group."

"Presseportal.de is a success story. And our second launch writes
a new chapter in the book", says the other news aktuell managing
director Edith Stier-Thompson, with much delight. "700 new pieces of
information and over 12,000 active newsrooms daily make us an
important player in the news business. Major brands such as BMW,
Audi, ARD and ZDF trust us to publish their news. With the new
Presseportal we support our core product, ots, and set the course for
further growth in this field."

news aktuell has been publishing up-to-date news through
Presseportal.de since 1996, delivering press releases, photos, audio
and video content to its ots clients. The dpa subsidiary's portal has
developed into a central point of contact for all who search for
original information from companies, organizations and public
authorities. All content on Presseportal can be used for free, shared
in social networks and subscribed to as an e-mail newsletter or feed.

With the relaunch, news aktuell is able to prepare company
information from all sectors in a modern and easy-to-read format.
Graphics and user experience are brought to a new level of excellence
and adapted to current reading and viewing habits.The portal is
geared to clarity and conciseness in order to provide more range for
companies' messages.The website's look and feel is one of a sober and
respectable media brand.

The launch of a new mobile version of the Presseportal is expected
at the beginning of 2015, together with an update of the IOS and
Android apps.There are further new features and innovations already
firmly fixed in the agenda for later this year. The affiliated Swiss
portal, www.presseportal.ch, will be launching a new online version
simultaneously with the launch of the portal in Germany.

Presseportal facts:

- Roughly five million visits each month (reviewed by IVW)
- 700 new press releases daily
- A total of around 60,000 high-quality pictures
- Over 12,000 active newsrooms of companies, organizations and
public authorities
- Google page rank 6
- Apps for IOS and Android: roughly 200,000 active installations
- Brands on Presseportal (ots clients): BMW, Audi, Volkswagen,
Ford, ARD, ZDF, RTL, Sat.1, DIE ZEIT, Gruner + Jahr, Axel
Springer, Bayer, BASF, Deutsche Bahn, Fraport, Statistisches
Bundesamt, Marine, Luftwaffe and many more.

The new Presseportal: www.presseportal.de

About news aktuell:

news aktuell, a subsidiary of Deutsche Presse-Agentur (dpa),
employs over 120 staff. The Hamburg-based company prepares PR
content, provides large-scale coverage and offers innovative tools
for daily work. Its three big products ots, zimpel and studio achieve
these aims. news aktuell ensures that companies and PR agencies reach
the right people, in the right place, at the right time, with the
right content. Communications specialists from all over Germany rely
on the expertise of the dpa subsidiary.

For enquiries, please contact:
news aktuell GmbH
Head of Communications
Jens Petersen
Phone: +49(0)40/4113 - 32843
http://twitter.com/jenspetersen
petersen@newsaktuell.de