BMW Motorrad achieves record sales in 2014 / Sales increase by 7.2% to over 120,000 vehicles (FOTO)

Munich (ots) -

- Cross reference: Pictures are available at
http://www.presseportal.de/galerie.htx?type=obs -

BMW Motorrad sold more vehicles in 2014 than in the year before,
achieving a record sales figure for the fourth time in a row. With
123,495 vehicles sold in 2014 (previous year: 115,215 units), the
manufacturer delivered more motorcycles and maxi scooters than ever
before in the company's history. This was an increase of 7.2%
compared to an already very strong previous year. In December,
deliveries rose by 10.9% to 7,032 units (previous year: 6,343 units).

Germany continues to be the most successful single market for the
bavarian brand, with around one fifth of all units, 21,714 vehicles,
sold last year. Once again BMW Motorrad was the segment leader in its
home market with a market share of over 25%. The USA follows in
second position with 15,301 BMW motorcycles sold, 1,201 more than in
the previous year. The next largest single markets are France
(11,600) and Italy (10,487). Brazil continued to perform strongly
with 7,603 units.

In the relevant market segment of the 500 cc and above categories,
BMW Motorrad remained the market leader not only in Germany but also
in Italy and Spain.

Stephan Schaller, President of BMW Motorrad stated: "We are
looking back on a successful year. For the first time in the
company's history, BMW Motorrad sold more than 120,000 vehicles. This
is an increase of 7.2% compared to the already outstanding result of
the previous year and is the fourth year of record sales in a row. I
would like to express my sincere thanks to all our customers for the
trust they have placed in BMW Motorrad."

He continued: "In 2014 we launched no less than five new models
worldwide. These made a major contribution towards achieving the
positive sales numbers. The R nineT got off to a phenomenal start and
leapt to fourth place in our bestseller ranking right from the start.
This success exceeded our own expectations. BMW Motorrad also ushers
in a whole new era in the area of urban mobility with the BMW C
evolution. The electric maxi scooter is the first vehicle of its type
for BMW Motorrad. It builds on the experience and innovations of the
BMW Group and represents an integral part of our sustainability
strategy. Almost 550 units have been sold since last May. The good
level of acceptance by our customers shows that we have chosen the
right approach with this first step towards electric mobility".

Water-cooled R 1200 GS the most successful BMW motorcycle.

The most popular BMW Motorrad models with over 40,000 units sold
are the R 1200 GS (24,380) together with its sister model R 1200 GS
Adventure (16.242). The BMW R 1200 RT takes third place with 12,140
units sold. The R nineT sold exceptionally well. In its first year of
sales already 8,488 units were delivered worldwide. This makes the
roadster the fourth most successful model in the BMW Motorrad product
portfolio. With together more than 11,000 units sold, the S 1000 R
and the S 1000 RR both achieved an outstanding sales result. The
middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F
700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800
GT (3,901 units) also remain very popular. The maxi scooters C 650 GT
and C 600 Sport (6,391 units) were also well received.

A look ahead to 2015 for BMW Motorrad.

The coming season will see numerous innovative and emotional
vehicles added to the product portfolio. The new BMW S 1000 RR will
be available at dealers as of spring 2015. The next generation of the
supersports bike offers increased engine output, a 4 kg weight
reduction and even greater usability. With the new BMW R 1200 R and
the R 1200 RS two new flat-twin boxer-engined models will be launched
into the coming season. With the new edition of the F 800 R, BMW
Motorrad is continuing its series of powerfully distinctive parallel
twins.

BMW Motorrad is also launching the fourth member in the line-up of
high-power motorcycles with straight-four-cylinder engines and a
distinctly sporty bias - the BMW S 1000 XR. Building on the
tantalising and unique mix of innovative technology, performance and
safety already inherent to the existing models in this series, BMW
Motorrad has taken the next step by bringing out the S 1000 XR, which
offers this repertoire of core characteristics in a brand-new blend
dubbed "adventure sport".

Stephan Schaller, President of BMW Motorrad said: "BMW Motorrad
continues on its growth course. We will win over new customers for
the brand, enter into new segments and expand our portfolio further.
Our aim is to achieve record sales again in 2015."

The BMW Group With its three brands BMW, MINI and Rolls-Royce, the
BMW Group is the world's leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. As a global company, the BMW Group operates 29 production
and assembly facilities in 14 countries and has a global sales
network in more than 140 countries.

In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the
financial year 2013 was E 7.91 billion on revenues amounting to
approximately E 76.06 billion. As of 31 December 2013, the BMW Group
had a workforce of 110,351 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the value
chain, comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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For any queries, please contact::
Renate Heim, Communication BMW Motorrad
Telephone: +49 89 382-21615,
Fax: +49 89 382-23927

Markus Sagemann, Head of Product- and Lifestyle Communication MINI,
BMW Motorrad
Telephone: +49 89 382-68796,
Fax: +49 89 382-23927

Internet: www.press.bmw.de
E-mail: presse@bmw.de