OSMAN Partners With American Express to Give the Amex Insiders a Striking New Look at London Fashion Week AW15/16

London (ots/PRNewswire) -

Amex Insiders, the ultimate bespoke concierge service for London
Fashion Week, have a new look this season thanks to British designer
OSMAN.

(Photo: http://photos.prnewswire.com/prnh/20150220/731506 )

Taking inspiration from OSMAN's mainline collection, due to be
unveiled at London Fashion Week, the new Amex Insiders uniform has
been designed to create stand out among the fashion crowd at Somerset
House. Re-imagining the quintessentially British bowler hat in hot
pink, OSMAN has created a striking profile to meet the brief with a
military style silhouette of slash-sleeved peacoat jackets, skinny
black trousers, clean line pencil skirts and utilitarian boots.

This is the fourth year American Express has provided an on-site
concierge team service at London Fashion Week. Based on-site at
Seamen's Hall, Somerset House, the Amex Insiders provide assistance
and support to all visitors and attendees at London Fashion Week. In
September 2014, the Amex Insiders handled nearly 3,500 requests in
just five days. No request is too small or too difficult; whether
confirming show times, making dinner reservations or arranging
private yoga sessions, the Amex Insiders have handled them all.

Osman Yousefzada comments: "Giving the Amex Insiders visibility at
such a vibrant,bustling event as London Fashion Week, is no mean
feat, but it was fantastic to work with American Express for a second
season and to be given such an open brief. I hope visitors to
Somerset House will appreciate the uniform as much as the service
they enjoy from the Amex Insiders."

Lisa Gregg, Vice President, Head of International Card Products
and Experiences at American Express, comments: "American Express
recognises the enormous value of the fashion industry and has a
history of supporting creative innovators such as OSMAN, in whom we
recognise shared values of innovation, creativity and uncompromised
demand for quality.

The Amex Insiders perform an invaluable service at London Fashion
Week and we are both delighted and fortunate to have the
extraordinary talent of OSMAN to design such a beautiful and striking
ensemble for them."

The Amex Insiders will be on site at London Fashion Week, Somerset
House from 20th - 24th February, 2015.

For all media enquiries please contact: Lucy Yates
+44(0)207-268-6121 /

lucy.yates@talkpr.com at Talk PR.

Photo:
http://photos.prnewswire.com/prnh/20150220/731506

ots Originaltext: American Express
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