Change the Way You See the World: Hollywood Stars & World Renowned Photographers Join Huawei to Reinvent Smartphone Photography at the Launch of the Huawei P9

London (ots/PRNewswire) -

- Change the way you see the world with the Huawei P9 series
Co-Engineered with Leica
- Hollywood A-list actor Henry Cavill attends global launch as face
of campaign with host of famous names from the world of
photography, film and the arts

Today, at an exclusive launch event at London's Battersea
Evolution, Huawei Consumer Business Group unveiled the much-awaited
Huawei P9 series, destined to reinvent smartphone photography.

At the global technology brand's star-studded event, Hollywood
actor Henry Cavill, who features in the Huawei P9 campaign alongside
Scarlett Johansson (both global product ambassadors for Huawei P9
series), was joined by a host of world-renowned photographers
including Mary McCartney and National Geographic World Press Photo
Award winning photographer David Guttenfelder.

The event was attended by over 1000 media and guests - including
Huawei UK Board members Sir Andrew Cahn and Dame Helen Alexander and
business leaders from around the world including: Jim Egan, CEO BBC
News; Jonathan Newhouse, Chairman and Chief Executive Condé Nast
International; and Anita Chang, Publisher Vogue China.

The Huawei P9 is the first smartphone from the collaboration
between Huawei and the global iconic camera brand Leica, resulting in
a stunning dual-lens camera in a smartphone, which sets a new
benchmark in smartphone camera technology, with more light and better
clarity, to capture brilliant colour and striking black and white
images in true Leica style.

Images from the ground-breaking dual-lens camera are brought to
life on a 5.2 inch full HD display. The P9 is powered by Huawei's
latest Kirin 955 chipset and runs Android Marshmallow 6.0.

The Huawei P9 family fuses cool, sleek design and precision detail
with state-of-the art technology to change the way we see the world.
It continues Huawei's legacy of premium mobile devices that have set
the industry standard for elegance and performance.

Richard Yu, CEO, Huawei Business Group, comments: "We believe in
cultural technology, born out of people's curiosity and desire to be
creative by changing the way they experience the world around them.
With the P9, working with Leica, we have challenged the norm of what
was possible in lens technology - a game-changer for smartphone
photography.

"Our launch city of London is renowned globally for cultural
excellence. We see the P9 - coupled with our iconic partners, who are
equally renowned for their determination to look beyond what is
possible, whether in the field of creative arts, design or
engineering - as the next step in a visual revolution."

"As technology changes the way we capture and enjoy photography,
we are excited to work with a like-minded partner such as Huawei,
equally committed to a cultural, visual future," commented Oliver
Kaltner, CEO of Leica Camera AG. "Huawei's passion for pushing
boundaries of innovation, matched with our proven expertise in camera
and lens engineering, has made for a beautiful collaboration in
creation of the P9."

Hollywood stars and faces of the campaign, Henry Cavill and Tony
award-winner Scarlett Johannson, will appear in a new TV commercial
shot in Shanghai and New Zealand by famed director Baillie Walsh from
RSA, which will air internationally from mid April. Where both stars
are normally the subjects of the camera's gaze, here we see them
putting the Huawei P9's amazing camera technology to the test to
capture, share and compete for the best shot...but who will win? The
exciting preview trailer of the TV commercial was aired at the event:
showcasing the tantalizing meeting of two Hollywood stars; Shanghai
with Hollywood; Leica with Huawei; and black and white with colour.

Henry Cavill comments: "I have a genuine passion for technology,
so I'm excited by the opportunities created by the P9 dual lens. I'm
impressed by the partnership of Huawei and Leica in their engineering
of a true high performance smartphone camera. They've done this and
managed to package it into a fantastic device as well."

Sending a message from the set of her latest film Scarlett
Johansson comments: "The art of photography really resonates with me.
It was exciting to see Huawei is partnering with world's iconic
camera brand Leica to create the amazing device. I was delighted to
work with Huawei on this project as I love the way it invites us to
feed our curiosity and share new perspectives."

Huawei also partnered with a number of high profile professional
photographers to support the launch of Huawei P9 including iconic
fashion photographer, Mario Testino, who shot the campaign visuals.
Other renowned creators involved in the project include: Mary
McCartney; National Geographic photographer, David Guttenfelder;
Reuben Krabbe, from extreme sports community, Banff; and Zhu Yinghao,
Conde Nast Traveler magazine; and the renowned photographic
community, Eye Em. Each photographer collaborated by shooting a
collection of images with the P9, inspired by and to showcase the
ground-breaking new capabilities of the smartphone.

For further information, search #OO.

Pricing:

Version EUR (includes tax)

P9 3GB + 32 GB EUR599
4GB
+ 64 GB EUR649

P9 Plus 4GB + 64 GB EUR749

Available beginning April 16, first wave launch markets include:

Austria Greece Poland
Bahrain
Hungary Portugal
Belgium
Ireland Qatar
China Italy
Saudi Arabia
Czech Republic Jordan Spain

Egypt Lebanon Sweden
Denmark
Kuwait Switzerland
Finland Netherlands
United Arab Emirates
France Norway
United Kingdom
Germany Oman

The P9 is available in four colours: Rose Gold, Prestige Gold,
Titanium Grey and Mystic Silver, with the P9 Deluxe version available
in Haze Gold and Ceramic White. The P9 Plus, with a 5.5-inch display,
is available in Haze Gold, Quartz Grey and Ceramic White.

Notes to Editors

Huawei P9 key features

- The 5.2 inch full HD display included in the P9 uses the Hollywood
movie colour gamut, allowing the display to cover 96 percent of the
colour spectrum.
- The dual-lens 12MP camera features RGB and BW sensors, as well as
laser-assisted focus. This makes the camera 200 per cent more
sensitive than predecessors and allows it to provide 300 per cent
more detail.
- The P9 is powered by Huawei's latest Kirin 955 chipset, which is
based on the TSMC 16nm FinFET Plus chip technology. CPU performance
is 100 per cent faster than the P8 and 3D graphics are improved by
125 per cent.
- Running Android Marshmallow 6.0, the P9 uses the Huawei Emotion UI
4.1 interface, adding hundreds of user experience tweaks and
improvements.
- The P9 supports the latest reversible USB Type-C Connector
technology.

Efficient Conferencing

The P9 features "Super Hands-Free 3.0" technology, which enables
hands-free operation of the phone in a variety of locations. Whether
you're in the car, a conference room or at a crowded party, users can
enjoy clear conversations from up to three meters away. With a
120-degree range of audio pick up and directional noise reduction,
conference calls are crisper and clearer than ever before, no matter
where they take place.

Globally Connected

The P9 has built-in dual-SIM, dual-standby and dual-connectivity
support. It supports 33 mainstream frequencies in more than 100
countries, LTE (Cat 6) and connectivity speeds of up to 300Mbps,
making the P9 a true global smartphone for frequent travellers.

About Huawei Consumer Business Group

Huawei's products and services are available in more than 170
countries and are used by a third of the world's population, ranking
third in the world in mobile phone shipments in 2014. Sixteen R&D
centers have been set up in the United States, Germany, Sweden,
Russia, India, and China. Huawei Consumer Business Group is one of
Huawei's three business units and covers smartphones, mobile
broadband devices, home devices and cloud services. Huawei's global
network is built on 20 years of expertise in the telecom industry and
is dedicated to delivering the latest technological advances to
consumers around the world.

For more information please visit: http://consumer.huawei.com

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