UBS Launches WOMEN: Heroes

Zurich (ots/PRNewswire) -

Celebrating women making a difference #ShareYourHero

UBS today launched WOMEN: Heroes, a digital campaign celebrating
women making an impact in their communities. The campaign complements
the 10-city international tour of 'WOMEN: New Portraits', an
exhibition of newly commissioned photographs by renowned photographer
Annie Leibovitz, featuring women of outstanding achievement.

Exhibition visitors and audiences globally are invited to share
the stories of inspiring women in their own lives. Participants
submit their captioned photos via Instagram using #ShareYourHero or
directly to the digital gallery at http://www.ubs.com/shareyourhero
for a chance to win a trip for two to the New York opening of 'WOMEN:
New Portraits' in November 2016.

Johan Jervoe, Chief Marketing Officer, UBS said: "There has been
so much interest in the exhibition tour we wanted to invite audiences
globally to celebrate female role models and to explore their own
creativity. Collectively this could create a fascinating composite
portrait."

The campaign is launched ahead of the opening of 'WOMEN: New
Portraits' in Singapore on 29 April 2016. Access to the exhibition is
free. To find out more visit the exhibition website
http://www.ubs.com/annieleibovitz .

Join the conversation:

#ShareYourHero #WOMENxUBS

https://instagram.com/ubsglobalart/
http://www.twitter.com
@UBSglobalart
http://www.facebook.com/UBSart

Notes to editors:

UBS and Contemporary Art

UBS, a global financial services firm, has a long and substantial
record of engagement in contemporary art, and actively enables
clients and audiences to participate in the international
conversation about art through its contemporary art and digital
platforms. UBS provides long-term global support to the premier
international Art Basel shows in Basel, Miami Beach and Hong Kong,
for which the firm serves as global Lead Partner, as well as to the
Guggenheim UBS MAP global partnership with the Solomon R. Guggenheim
Museum and Foundation. In 2014 UBS launched Planet Art, the first and
only app to aggregate global news exclusively about contemporary art,
providing clients and the public with a simple tool to navigate the
growing and often fragmented landscape of art information. In 2015
Planet Art won the Red Dot for Communications Design.

Guggenheim UBS MAP Global Art Initiative: Under the Same Sun,
South London Gallery, London, opening June 2016.

Art Basel in Basel, Lead Partner UBS, June 16 - 19, 2016

Art Basel Miami Beach, Lead Partner UBS, December 1 - 4, 2016

http://www.ubs.com

ots Originaltext: UBS Deutschland AG
Im Internet recherchierbar: http://www.presseportal.de

Contact:
+44-7876393334
Email: tamsin.selby@ubs.com