Vuly Trampolines Successfully Challenge Competitor Claims

Toronto (ots/PRNewswire) -

Spin Master and Vuly Trampolines Acknowledge National Advertising
Division Decision on False and Misleading Advertising

Spin Master Corp. (TSX:TOY), a leading children's entertainment
company, and Vuly Trampolines, acknowledge The National Advertising
Division (NAD) decision addressing misleading advertising and false
claims made against Vuly Trampolines by one of its competitors.

"Spin Master takes great pride in promoting Vuly Trampolines to
the public in a manner that is both authentic and accurate. We value
The National Advertising Division's commitment to upholding a fair
and level playing field for its members," said Christopher Harrs,
General Counsel for Spin Master Corp.

NAD found that http://www.TrampolineSafety.com which appeared to
be operated by an independent third party was in fact owned and
operated by JumpSport, a trampoline manufacturer, and that its format
was misleading to consumers by not disclosing its material
connection. Furthermore, the NAD found that JumpSport's testing and
methodology were not reliable to support its comparative safety and
performance claims or its ratings of Vuly's Thunder Trampolines, its
own trampolines or any other trampolines tested. As a result, NAD
recommended JumpSport and its TrampolineSafety.com website
discontinue certain claims; change the format of their website;
discontinue its use of unsubstantiated testimonials regarding its
trampoline's safety, quality or performance; and remove the
unsupported and disparaging claims about Vuly's Thunder trampoline.

NAD also concluded that JumpSport engaged in false and misleading
advertising through claims made on its own
website,http://www.JumpSport.com which were also challenged by Spin
Master, distributor of Vuly Trampolines in North America. Those
claims included:

- "The World's Safest Trampolines!"
- "We offer the safest highest quality trampoline available at every
budget"
- "First in Safety"
- "Consumer rated number one for safety, performance & play value"

During the pendency of the proceeding, JumpSport advised NAD in
writing that it permanently discontinued the claim, "Consumer rated
Number one for safety, performance and play value". The NAD
determined that the other claims were not puffery and, given the
absence of any reliable substantiation, should be discontinued.

NAD is an investigative unit of the advertising industry's system
of self-regulation. It is administered by the Council of Better
Business Bureaus.

About Spin Master

Spin Master is a leading global children's entertainment company
that creates, designs, manufactures and markets a diversified
portfolio of innovative toys, games, products and entertainment
properties. Spin Master is best known for award-winning brands
including Zoomer(TM) Dino, Bakugan Battle Brawlers(TM), Air Hogs®,
and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005,
Spin Master has received 63 TIA Toy of The Year (TOTY) nominations
with 16 wins across a variety of product categories. Spin Master has
been recognized with 12 TOTY nominations for Innovative Toy of the
Year, more than any of its competitors. Spin Master is among a
limited number of companies that not only develop and produce global
entertainment properties, characters and content, but also monetize
that content through the creation, sale and licensing of products. To
date, Spin Master has produced six television series, including 2007
hit series Bakugan Battle Brawlers and its current hit PAW Patrol,
which is broadcast in over 160 countries and territories globally.
Spin Master employs over 1,000 people globally with offices in
Canada, United States, Mexico, France, Italy, United Kingdom,
Slovakia, Germany, Czech Republic, Sweden, the Netherlands, China,
Hong Kong, Japan, and Australia.

Tara Tucker, Vice President, Global Marketing Communications, Spin
Master Ltd., tarat@spinmaster.com

ots Originaltext: Spin Master
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