EANS-News: Rosenbauer International AG / A family-owned, Austrian company looks back on 150 years of success / A reliable fire service partner (with photo)

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Company Information/Anniversary

- 150 years of blazing passion - From a fire service equipment
business founded in 1866 to global market leadership

In 1866, the primary aim of the decorative metal former, Johann
Rosenbauer, was already to provide the Linz fire service with the
best possible equipment and to revolutionize firefighting. And 150
years later, this remains the objective of the leading international
fire industry group, Rosenbauer. Leading edge vehicles for municipal,
airport and industrial fire services, as well as protective
equipment, fire extinguishing systems, stationary fire protection and
telematics make up the group's full-liner portfolio. Moreover during
the past 150 years, through its innovative strengths Rosenbauer has
been able to repeatedly win over customers around the world and thus
establish new technological and design standards.

This ability was exemplified in 1991 with the unveiling of the
PANTHER ARFF, which in the meantime ensures passenger safety at
innumerable airports across the globe. Moreover, the company was
already able to demonstrate its innovative prowess as early as 1871,
when its designs for fire service ladders were awarded prizes, and
again in 1910 with the delivery of the first steam pump. In 1950, the
presentation of Europe's first high-pressure water mist extinguishing
system was met with a hugely positive response, as fires could be
extinguished far more quickly with smaller volumes of water. This
success was repeated in 1988 with the debut of the FOX portable pump,
which even today remains a highly popular product among Rosenbauer's
customers. Furthermore, in 1994 Rosenbauer triggered a genuine
design revolution with the AT fire truck. AT is the abbreviation for
aluminum technology and stands for aluminum superstructures, which
have made fire service vehicles far lighter and more flexible.

A branch trendsetter through innovation In the new millennium,
Rosenbauer has continued to shine with a diversity of innovative
products and has established itself as the world market leader. In
addition, although the company went public in 1994, sustainable,
long-term development remains the focus of its owning family. A
strategy confirmed by CEO Dieter Siegel: "Our number one priority is
to continue to convince our customers of our inventive capabilities
with regard to fire service technology and the quality of our
products. For it is outstanding innovations, which shape the future
of the fire services, that have made us the fire industry
trendsetter."

Nonetheless, it is not only cutting edge products that define
Rosenbauer, but also the reliability that it demonstrates towards its
customers. Apart from quality, this is made evident by a global
customer service network that spans over 100 countries and enables
the group to provide maintenance, 24-hour service and refurbishing,
which all serve to guarantee the functionality of both vehicles and
equipment.

These qualities also emanate from a workforce of about 3,300, which
is oriented towards the multifarious demands of customers. Because
although all fire services have the same objectives, their working
methods vary greatly. Accordingly, in order to be able to serve the
North American market, which has its own separate requirements, in
1995 Rosenbauer dared to venture into the US market. This bold step
has proven to be most fruitful, as evidenced by the fact that in
2016, over 900 employees at three US locations are contributing to
group success.

In order to be able to supply first class quality and retain market
leadership, Rosenbauer relies on internal group manufacture and
retains those elements of production that have a direct influence
upon end product functionality in-house. In the course of the past
150 years, this has been achieved through the expansion of production
capacity in Austria and thus the creation of some 1,500 jobs in the
domestic labor market, as well as the acquisition of specialist
companies around the world. This pattern was demonstrated most
recently with the foundation of a joint venture in Italy, where
Rosenbauer Rovereto Srl is now manufacturing rescue platforms.
Moreover, additional production centers in Germany, Slovenia, Spain,
Russia, Singapore, Saudi Arabia and the USA all serve to ensure the
supply of customized products for international fire fighting.

This concept has paid dividends, as Rosenbauer has loyal customers in
over 150 countries. The most northerly of its sales involved a
vehicle for Spitzbergen, while the most southerly resulted in the
stationing of a truck in Antarctica. In fact, international sales
have always been a Rosenbauer specialty and if at first these were
limited to Germany and the Austro-Hungarian Empire, by the 1920s
Rosenbauer pumps and trucks had already landed in China, Japan and
Siam. Therefore, there can be no doubt that in future Rosenbauer
personnel will continue to be active around the globe, busily
convincing customers of the innovative strength and reliability of
the group's products.

Pictures with Announcement:
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Further inquiry note:
Rosenbauer International AG
Mag. Gerda Königstorfer
Tel.: 0732/6794-568
gerda.koenigstorfer@rosenbauer.com

end of announcement euro adhoc
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Pictures with Announcement:
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company: Rosenbauer International AG
Paschingerstrasse 90
A-4060 Leonding
phone: +43(0)732 6794 568
FAX: +43(0)732 6794 89
mail: ir@rosenbauer.com
WWW: www.rosenbauer.com
sector: Machine Manufacturing
ISIN: AT0000922554
indexes: WBI, ATX Prime
stockmarkets: free trade: Berlin, Stuttgart, official market: Wien
language: English