Seven in a row: BMW Motorrad achieves seventh all-time sales high in succession in 2017

Munich (ots) -

- Worldwide deliveries increase by 13.2% to 164,153 vehicles
- BMW Motorrad continues on its path of growth
- Focus on new markets and continue with model initiative.

BMW Motorrad sold more motorcycles and maxi scooters in 2017 than
ever before. Compared to the previous year, deliveries increased by
13.2 %. As of June 2017 a total of 164,153 vehicles (previous year:
145,032 units) were supplied to customers.

Stephan Schaller, General Director of BMW Motorrad: "2017 was
another very successful year for BMW Motorrad. We achieved a sales
record for the seventh time in succession. I would like to thank our
customers most sincerely for the enormous trust they have placed in
us.

With this next sales record, BMW Motorrad takes another great step
towards reaching its planned 200.000 units sales target in the year
2020.

As Schaller says: "The 2017 sales figures once again show that our
motorcycle strategy is taking effect. And we have a great deal
planned for the coming years. We will continue to consistently pursue
our current model initiative in the premium segment. We will expand
our product range with emotional and innovative new products in 2018,
too. The new middle class GS models are already underway and further
great products will follow. BMW Motorrad is looking into the future
with great confidence.

Strong sales growth in Europe and Asia.

The strongest growth was recorded above all in Europe in 2017.
Here an all-time high was achieved. The engines of growth were once
again France (16,607 units / +24.3 %), Italy (14,430 units / +17.3
%), Spain (11,193 units / +17.6 %) and the UK / IE (9,550 units /
+8.7 %) where all sales figures increased considerably. Overall
around 15.0 % more vehicles were delivered in Europe including
Germany than in the previous year. The Asian market is also
continuing to grow. China and Japan are among the Asian markets with
the strongest double-digit growth. In India the BMW Group's own sales
subsidiary has begun successfully selling BMW motorcycles.

Germany is once again the largest single market for BMW Motorrad.
With 26,664 units sold, BMW Motorrad boosted sales by another 7.1 %.
BMW Motorrad defends its position as the most successful motorcycle
manufacturer on the German market in 2017, too.

GS models gaining ever more ground.

For the first time in BMW Motorrad's history, more than 50,000
units of the two R 1200 GS and GS Adventure travel enduros alone were
sold. Sales of the traditionally strong R Series increased
significantly overall. Thanks to the new R nineT model variants
"Pure", "Racer" and "Urban G/S", sales in the flat twin boxer segment
increased strongly by 9.6% to a total of 86,090 motorcycles.

The sports-oriented BMW S Series with the S 1000 RR Supersports
Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike
were sold 21,752 times worldwide. With a share of 13.3%, these three
models continue to be an important pillar in the wide BMW Motorrad
range.

New capacity segment below 500 cc is moving ahead under full
steam.

11,595 units of the G 310 R and G 310 GS models introduced in
2017, were already delivered to customers by the end of the year. The
two new displacement newcomers from BMW Motorrad are not only very
popular in the intended growth markets such as South America or Asia.
In Europe too, there is a great deal of interest among newcomers and
re-starters for the agile all-rounders.

Luxury tourers in the fast lane.

Sales of the 6-cylinder models are also developing very
positively. Already in its first year of sales, the K 1600 Bagger,
which is aimed especially at the US market, is proof of the unbroken
trend towards large-capacity, emotional touring bikes. Timo Resch,
BMW Motorrad Head of Sales and Marketing: "With 6,719 units sold and
a 50% increase in sales, our 6-cylinder models are among the big
winners of 2017. After Germany, the USA will remain an important
market for BMW Motorrad in the coming years, too. We will continue to
increase our involvement in this important market in order to
strengthen BMW Motorrad's position there." Resch continues: "We are
also responding to the special US market requirements with the K 1600
Grand America recently presented at the Milan motorcycle show. By
also consistently expanding our sales structure, we are generating a
sound basis for strong growth.

BMW Motorrad as the innovative trailblazer.

In 2017 too, BMW Motorrad proved itself to be the innovative
leader in many areas. The exclusive HP4 RACE with its lightweight
carbon fibre frame and wheels attracted great attention. We also
responded to the need for increasing digitalisation expressed by
customers. The multifunctional instrument cluster with 6.5 inch
full-colour TFT display featuring a wide range of navigation and
communication functions was already launched in 2017. This feature is
being expanded to further models now, too.

Outlook at 2018.

BMW Motorrad gets started in 2018 with a powerful product
portfolio and is in excellent shape all round. Timo Resch, BMW
Motorrad Head of Sales and Marketing: "We expect to see further
growth in sales for our vehicles in 2018, too. We are looking forward
to the positive impulses generated by the launch of the completely
new F models F 750 GS and F 850 GS as well as the much anticipated C
400 X midsize scooter. Expanding our urban mobility product range is
a key topic for the future of BMW Motorrad."

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world's leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 14 countries; the company has a global
sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2016 was approximately EUR 9.67 billion on
revenues amounting to EUR 94.16 billion. As of 31 December 2016, the
BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the value
chain, comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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Contact:
Gerhard Lindner,
Kommunikation Motorrad
Telefon: +49 89 382-53472

Markus Sagemann,
Leiter Kommunikation MINI und BMW Motorrad
Telefon: +49 89 382-68796

Internet: www.press.bmw.de
E-mail: presse@bmw.de

Original-Content von: BMW Group, übermittelt durch news aktuell