news aktuell PR-Trendmonitor: The Greatest Career Enders in PR (FOTO)

Hamburg (ots) - Being unavailable during a crisis situation is the greatest
career ender for a communication professional. The second place is reserved for
journalists who talk backhandedly about their superior. Those who prematurely
release balance sheets also run the risk of endangering their PR career. This is
the result of a survey performed by the dpa subsidiary news aktuell and
Faktenkontor. Professionals and managerial representatives of German press
offices and PR agencies were asked which factors can constitute a potential
career ender. Nearly 990 communicators have participated in the PR-Trendmonitor.

PR representatives who are unavailable during a corporate crisis can quickly
bring their careers to an abrupt end. This was the opinion shared by over two
thirds of the participants (68 percent).

Another ill-advised career move: criticizing your own superior in front of media
representatives (57 percent).

One in three participants believed that the premature publication of balance
sheets posed a threat to their career (32 percent).

However, there are also factors, unrelated to personal misconduct, which can
thwart one's career. As a result one third of the participants stated that
part-time employment hampers potential career advancement (29 percent).

Interestingly enough, only a slightly smaller portion of the participants
believed that insisting on a full-time position could pose a threat to potential
career advancement (29 percent).

In comparison, only one in five participants believed paternal leave will
effectively end one's career: 19 percent of the participants viewed paternal
leave as a career ender.

Equally Encouraging: Adopting a strong personal position hardly effects
prospective career opportunities. Only every seventh communication professional
feared displaying a clear position in front of colleagues, clients (15 percent)
or their executives (14 percent).

The greatest career enders in PR:

1. Being unavailable during a crisis (68%)
2. Talking backhandedly about the boss with journalists (57%)
3. Publishing balance sheets prematurely (32%)
4. Working part-time (29%)
5. Accidentally releasing press materials prematurely (28%)
6. Insisting on the 40-hour working week (28%)
7. Taking paternity leave (19%)
8. Presenting oneself as the successor of the PR manager (17%)
9. Taking a clear stand against colleagues and customers (15%)
10. Excessively voicing one's own opinion as the management advisor
(14%)

Source: PR-Trendmonitor 2018
Data pool: 987 professionals and managerial representatives of press
offices and PR agencies
Method: Online survey, multiple choice
Survey period: February 2018
Initiators of the survey:
www.newsaktuell.de
www.faktenkontor.de

About news aktuell: With the help of its three strong brands ots, zimpel and
studio, the dpa subsidary news aktuell is making the communication of companies
and organisations increasingly efficient and successful. The network ots
provides coverage and visibility for PR content. The PR software zimpel offers
premium contacts for the direct correspondence with journalists. The production
service studio creates engaging content and makes company stories tangible. news
aktuell has been on the market since 1989 and currently employs over 185 people.
The company is based in Hamburg. Additional offices are located in Berlin,
Frankfurt, Munich and Düsseldorf.

Contact:
news aktuell GmbH
Janina von Jhering
Stellvertretende Leiterin Konzernkommunikation
Telefon: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering

Original-Content von: news aktuell GmbH, übermittelt durch news aktuell