The Stars Group Brands Announce Biggest Prize in Online Sports Betting With Stars £100 Million Challenge

Onchan, Isle Of Man (ots/PRNewswire) -

Freddie Flintoff, Casper Christensen and Per Morberg headline
free-to-enter £100 million world cup multi-brand competition

The Stars Group, through its flagship PokerStars, BetStars and
PokerStars Casino brands, today announced the biggest prize in online
sports betting. The launch of the Stars £100 Million Challenge (https
://starschallenge.betstars.com?utm_source=News&utm_medium=pressreleas
e&utm_campaign=Stars100MillionChallengeLaunch) puts customers just 64
correct selections away from a life-changing £100 million prize
during the World Cup.

(Photo: https://mma.prnewswire.com/media/685640/The_Stars_Group_10
0_Million_Challenge.jpg )

(Photo:
https://mma.prnewswire.com/media/685641/The_Stars_Group.jpg )

Entry to the online competition is free for adults in the U.K,
Sweden, Denmark, Norway and Finland, whereby entrants predict the
win-lose-draw outcome of all 64 matches at this summer's tournament.
If an entrant correctly predicts all 64 results they will take home
the lump-sum £100 million bounty. If more than one person wins, the
prize will be shared equally.

Every entrant will also be entered onto the Leaderboard Challenge
where they can track their progress. Points will be awarded for
correct predictions with prizes available to the top 1,000 finishers,
including $10,000 in cash and a $30,000 PokerStars Players No-Limit
Hold'em Championship (https://psta.rs/2CyGjaY) (PSPC) Platinum Pass.
The PSPC is one of the most anticipated events in poker and takes
place in the Bahamas in January 2019.

"When we decided to launch the biggest betting promotion in
history, we thought about hiring the biggest star in the world to be
the face of the Stars £100 Million Challenge... but there isn't a
star that's big enough so we got Freddie Flintoff," said Christopher
Coyne, Chief Marketing Officer of Stars Interactive Group. "Freddie
wanted to be part of the promotion and when we said yes he was over
the moon. That led to the campaign creative of shooting him into
space."

Freddie flintoff signed as ambassador

The Stars £100 Million Challenge will also introduce The Stars
Group's first multi-brand ambassador, former cricket star and popular
TV presenter Freddie Flintoff. The former England international, who
is a keen sports and poker fan, will represent the three brands.
Danish comedian and TV star Casper Christensen and Swedish celebrity
chef Per Morberg will front the promotion in the Nordic regions.

"The Stars Group brands don't take themselves too seriously and
everyone knows I'm no stranger to poking fun at myself, so I'm really
happy to be an Ambassador and the face of the £100 Million
Challenge," said Flintoff. "So far it has been pretty epic, even if
the prize is the star. I'm excited to be a part of what comes next."

TV campaign launched

The Stars £100 Million Challenge is launching with a TV and
digital campaign, which showcases the celebrities' efforts to be the
star of the show and can be viewed at PokerStars Blog (https://www.po
kerstars.com/en/blog/2018/we-have-100-million-challenge-for-you-17254
2.shtml?utm_source=News&utm_medium=pressrelease&utm_campaign=Stars100
MillionChallengeLaunch). Partnering up with Crispin Porter + Bogusky
London, the campaign marks a fresh creative approach under Coyne. The
ads see the bemused trio of Flintoff, Christensen and Morberg
reminded they're merely there as billboards.

"You see, Freddie, the prize is the star, not you," states the
voiceover. In a follow-up spot, we see the cricketing legend
unceremoniously dangled in front of a CGI green screen, his head the
only part of his body in view. "I better not just be the dot on the
i!" he says.

Multi-brand delivery

The first-ever multi-brand campaign run by The Stars Group also
offers plenty of action to those outside the UK and Nordics. The
Stars Rewards loyalty program is adding more than $4 million in extra
prizes during the World Cup and has awarded customers more than $100
million in prizes since launch last year. Customers are rewarded for
their play across all three brands. The Stars Group flagship brand
PokerStars will be running special $1 million Spin & Goal tournaments
which offer a $1 million top prize.

To find out more, visit: https://starschallenge.betstars.com

NOTES FOR EDITORS:

Participants need to visit https://starschallenge.betstars.com to
enter

The total amount of £100million will be made in one payment to any
customer (or shared between joint-winners) if 64 correct match
results (win, lose or draw) are predicted.

All participants have one free entry, but can acquire additional
entries by completing one or more different challenges across The
Stars Group's brands. The Stars £100 Million Challenge is available
in the United Kingdom, Denmark, Norway, Finland and Sweden.
Prediction selections must be made before 23:59 (UK time) on June 13,
ahead of the opening match between Russia and Saudi Arabia.

About The Stars Group

The Stars Group is a leading provider of technology-based products
and services in the global gaming and interactive entertainment
industries. The Stars Group directly or indirectly, including through
its Stars Interactive Group division, owns gaming and related
consumer businesses and brands, such as PokerStars, PokerStars
Casino, BetStars, Full Tilt, and the PokerStars Players No Limit
Hold'em Championship, European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour, Asia Pacific Poker Tour,
PokerStars Festival and PokerStars MEGASTACK live poker tour and
event brands. These brands together have millions of registered
customers globally and collectively form the largest poker business
in the world, comprising online poker games and tournaments,
sponsored live poker competitions, marketing arrangements for branded
poker rooms in popular casinos in major cities around the world, and
poker programming and content created for television and online
audiences. The Stars Group, through certain of these and other
brands, also offers non-poker gaming products, including casino and
sportsbook. The Stars Group, through certain of its subsidiaries, is
licensed or approved to offer, or offers under third party licenses
or approvals, its products and services in various jurisdictions
throughout the world, including in Europe, both within and outside of
the European Union, Australia, the Americas and elsewhere. In
particular, PokerStars is the world's most licensed online gaming
brand, holding licenses or related operating approvals in 17
jurisdictions.

For further information, please contact: press@pokerstars.com

ots Originaltext: The Stars Group
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Eric Hollreiser
+44-7624-304304

Original-Content von: The Stars Group, übermittelt durch news aktuell