UBS Art Collection Brings Ed Ruscha VERY: Works From the UBS Art Collection to the Louisiana Museum of Modern Art, Denmark

Zurich (ots/PRNewswire) -

The UBS Art Collection presents 54 works by Ed Ruscha, one of the
most iconic contemporary artists, at the esteemed Louisiana Museum of
Modern Art in Humlebæk, Denmark. This group of paintings, works on
paper, and prints was assembled over the course of decades starting
in the 1960s, a moment that marked both the genesis of the collection
and the beginnings of the artist's career. This is the first time
that the works will be exhibited together in one place to the public.

Ruscha's oeuvre is not easily confined to a category. Affiliated
with Pop Art, Ruscha employs everyday objects such as comics or
consumer products. Gasoline stations, a signature subject of the L.A.
based artist, are referenced in several works. Another highlight will
be six variations of the famed 20th Century Fox movie studio logo
that the artist could see from his studio in East Hollywood. Ruscha's
more conceptual works depicting playful single words and phrases,
which are telling of his background in the advertising industry,
feature prominently in the exhibition.

Mary Rozell, Global Head of the UBS Art Collection states: "Ed
Ruscha is among America's most recognized and influential living
artists. The UBS Art Collection is fortunate to have a significant
body of works by Ruscha, a concentration unsurpassed by that of any
other artist and one that greatly enhances its distinctive character.
In retrospect, Ruscha's work is not without a certain nostalgia, for
the pre-digital age of ubiquitous signage, the seduction of nascent
Hollywood and vanishing totems of the American lifestyle. It is hard
to imagine a more inviting venue to debut this presentation than the
Louisiana Museum of Modern Art, which is one of the museum world's
true gems, known internationally for its focused and intelligent
exhibitions, and graced with a spectacular setting."

Anders Kold, Curator and Head of Acquisitions at the Louisiana
Museum of Modern Art and curator of the exhibition, adds: "Through
the generosity of the UBS Art Collection we have gained access to a
splendid panorama of Ed Ruscha's works. Some fifty works on paper
enable us to examine the most well-known motifs and conceptual
proposals carried out over almost sixty years. The quality of the
works is stunning and runs into all corners of what an artist can
pursue on paper - and in this way an ideal contribution to the
ongoing Louisiana On Paper series."

The UBS Art Collection is at the core of UBS's commitment to
contemporary art and is widely recognized as one of the most
important corporate collections with more than 30,000 works including
paintings, photographs, drawings, prints and sculptures by artists
from more than 70 countries. Recent acquisitions include works by
Derrick Adams, Etel Adnan, Ding Yi, Sam Gilliam, Sheila Hicks, Carrie
Moyer, Catherine Opie, Trevor Paglen, and Shahzia Sikander.

Hatje Cantz is publishing a companion catalogue, which includes a
foreword by Louisiana Museum of Modern Art Director Poul Erik Tøjner
and KODE Art Museums and Composer Homes Director Petter Snare, a
preface by Chair of the UBS Art Board Ulrich Körner and Mary Rozell,
and texts by Mary Rozell, artist George Condo and Anders Kold.

UBS has been a proud sponsor of programs and exhibitions at the
Louisiana Museum of Modern Art since 2014 and has contributed to
other major exhibitions of works from the collection, such as
Louisiana on Paper: Lucian Freud in 2015. As one of the world's most
renowned museums, Louisiana offers a unique interaction between art,
architecture and nature, and an acclaimed program of exhibitions.

The exhibition will travel to the KODE Art Museums and Composer
Homes in Bergen in the fall of 2018.

ED RUSCHA - VERY

Works from the UBS Art Collection

Louisiana Museum of Modern Art

Gl Strandvej 13, 3050 Humlebæk, Denmark
http://www.louisiana.dk

Dates

17 May - 19 August 2018

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