Borgward launches in Germany (FOTO)

Stuttgart (ots) -

- Premiere model BX7 TS Limited Edition, price 44,200 euros
- Borgward consolidates new business models for sales and service
- Comprehensive service with strategic partner A.T.U.
- Cost benefits to customers

Borgward Group AG is setting course for a market launch in
Germany: The Stuttgart-based vehicle company has concluded a
strategic partnership for its service with Germany's leading chain of
workshops A.T.U. "Our collaboration is a milestone in our return to
Germany. In A.T.U we have found the right partner to implement our
new service business model with und which will support us in a
successful market launch," Tom Anliker, Senior Vice President
Marketing, Sale & Service for the Borgward Group AG, said in
Stuttgart on Monday. "Together, Borgward and A.T.U have devised a
completely new service concept and made it market-ready. We have
thereby created the basis for a professional, countrywide service
across Germany for Borgward vehicles," Andreas Schmidt, Service and
Technology Manager an A.T.U, said about the strategic partnership.

At the same time, the Stuttgart-based automotive company published
the price for its premiere model in Germany: The sporty and fully
equipped Borgward BX7 TS Limited Edition SUV can be ordered now at a
price of 44,200.00 euros (incl. 19% VAT, net 37,142.86 euros).

Cooperation with A.T.U and online direct marketing are integral
components of Borgward's innovative service and marketing concept.
"Through our strategy we are creating a first for the German
automotive sector. Right from the start, we are relying on a
separation between sales and service in order to break new ground.
For us, the customer is at the centre, and that is how we are
acting," Tom Anliker continued.

Comprehensive service, clear cost advantages for Borgward
customers

Borgward has analysed existing business models, customer
requirements and trends in other sectors. Outcome: Customers expect a
simple and transparent purchasing process without hidden costs and
indicated that they are more than willing to conduct this online.

In addition, a comprehensive and reliable network of workshops is
expected.

The Borgward principle serves these requirements: With sales, the
company is looking to intelligent linking of online and offline
measures. Test drive centres, mobile sales teams, delivery direct to
the customer and pop-up events round out the online presence.
Borgward remains open to complementary sales agreements. A
precondition is that any potential partner supports the business
model of digital direct marketing. "Using our new business model, we
are able to react in our marketing rapidly and flexibly to constantly
changing customer behaviour. Moreover, the service provides optimal
coverage as well as cost advantages through considerably lower
service and workshop costs. This means that our customers profit
several times over: We are marketing our models, like the Borgward
BX7 TS Limited Edition, at a considerably lower price than
competitors with comparable features and also offer advantages in the
maintenance costs," Tom Anliker added.

There are for example clear cost advantages in the collaboration
with A.T.U, for example through the use of the existing network of
workshops, the use of high-quality wearing parts and spare parts
approved by Borgward to the same quality as the original components,
and the less expensive hourly rates charged by comparison with many
brand name workshops.

"Borgward is secure right from the launch phase in the provision
of services to the customer with the 577 A.T.U branches in Germany.
This exclusive cooperation ensures high quality, for example with
servicing when carrying out inspection, repair and warranty work
according to our manufacturer's instructions," Gerald Lautenschläger,
Executive Director European Operations, says. Eight technical centres
of competence and 30 other specially trained service points will be
set up for Borgward within the A.T.U network. In all other A.T.U
workshops, customers will for example we able to have tyre services
and over the next few years servicing and maintenance work carried
out.

Trips to neighbouring European countries are similarly
unproblematic. "Our customers will benefit here from the reliability
of the Borgward models. A mobility service concept developed with the
ADAC ensures that our customers are well cared for in Europe,"
Lautenschläger added.

The A.T.U central depot will provide spare parts in Germany within
24 hours on the basis of its logistics infrastructure. In addition,
A.T.U provides further services for Borgward, e.g. a customer service
hotline, technical competence centre and technical training.

Online direct sales launches today in Stuttgart with exclusive
offers for the limited Borgward BX7 TS Limited Edition special
series. Interested customers can gain information from
www.borgward.com, the Borgward hotline 0800 / 2498888 or from
de-service@borgward.com. Borgward offers a four-year warranty (max
120,000 km) and four years' Euro-Assistance with the ADAC mobility
service.

Fully equipped with many convenience features

Designed equally for comfort and driving pleasure, the Borgward
BX7 TS Limited Edition boasts, alongside its intelligent
torque-on-demand all-wheel drive, an extremely modern, direct
injection four-cylinder engine that puts out 165 kW (224 HP) and
maximum torque of 300 newton metres. The power plant meets the Euro
6b emissions standard and the energy label E. Fuel consumption is
11.7 / 7.3 / 8.9 l/100 km (urban / extra-urban / combined), CO2
emissions are 277 / 174 / 212 g/km (urban / extra-urban / combined).

The Borgward BX7 TS Limited Edition excels through its high level
of comfort, comprehensive online infotainment CARL Connect,
outstanding safety features and offers full equipment and
accessories. An overview of the most important equipment and
technical data follows*:

Exterior
- Keyless opening and starting system
- Xenon headlights in dark TS look, LED daytime driving lights,
indicators, automatic lights, follow me home function
- Wide panoramic sunroof with slide and tilt
- Tinted, heat-insulating all-round windows with UV filter
- Four electrically operated windows
- Rain sensor
- Electrically adjustable and foldable heated wing mirrors with
automatic dimming and integrated peripheral lights

TS package - exterior:
- Matt grey metallic special paintwork
- 18 inch metal alloy wheels in TS design
- Individual tyre monitoring system
- Aerodynamic roof strips and roof spoiler in TS design (unsuitable
for installing roof rack systems).
- Rhombus grille
- Side skirt panels
- Wheel arches in colour of the car
- Individual front and rear aprons, rear with integrated silencers
- TS logos on the front mudguards and on the tailgate

Interior and functional equipment

- B-Safety safety system with stable passenger cell, defined crash
zones at front and rear, side collision protection; front and side
airbags for the driver and front seat passenger, curtain airbags
across both rows of seats
- Driver assistant package with blind spot and fatigue alert
- Foldable rear seat divided 40:60, heated, ISOFIX child seat
attachment, foldable central armrest with integrated cubbyhole and
drinks holders, 12 Volt charge point
- Two-zone air-conditioning with air quality sensor and pollen
filter, additional temperature and ventilation regulation in rear
compartment
- Adjustable armrest in the front with integrated illuminated
cubbyhole with 12 Volt charge point
- Load cover, stored under the boot floor
- Ambient lighting
- Four electrically operated windows

CARL Connect Online Infotainment System:
- Central 12.3 inch touchscreen, turn/press control and direct
buttons, voice control
- FM RDS/AM Radio, DAB+ Radio, MP3 Player
- Navigation with real-time traffic information
- Smartphone link (Apple CarPlay & Android Auto), Bluetooth®, 2 x
USB, 1 x AUX-IN
- 4G Communications box: Wi-Fi hotspot, online music, internet radio,
online weather report
- Smartphone app: Vehicle condition request / remote control of
windows and locking system

- Hi-Fi sound system with 10 speakers
- 360-degree camera with different displays in the 12.3 inch display
and parking assistant with trajectory
- Cruise Control

TS package - interior:
- Cockpit with TFT display and photographically realist
representation
- Leather upholstery with specific rhombic stitching on the seats and
doors
- Sports seat, heated: Driver's seat electrically adjustable 8
settings / electrically adjustable lumbar support 4 settings,
passenger's seat electrically adjustable 4 settings / electrically
adjustable lumbar support 4 settings
- Doubly adjustable multifunction leather sports steering wheel
- Individually designed central console with TS logo
- Individual gear selector
- Sports pedals
- Dark roof lining
- TS sill strips in stainless steel

* Provisional data, alterations possible for market launch

Technical data for BX7 TS Limited Edition*

Chassis / dimensions

Model Borgward BX7 TS Limited Edition
Chassis Five-door, five-seater SUV, self-supporting and
reinforced light chassis with safety passenger
cell, energy-absorbing crash zones front/rear, side
collision protection
Length mm 4.715
Width mm 1.923
Height mm 1.690
Wheelbase mm 2.760
Track
front/rear mm 1,610 / 1,610
Dry weight/
Payload/permitted
Kerb weight 1,854 / 387 / 2,241
Luggage space
volume min/max l** 545 / 1,377
Warranty 4 years / 120,000 km

Drive / Performance
Motor type /
cylinders Four cylinder light alloy inline motor,
high-pressure direct fuel injection with piezo
injectors, turbocharger with intercooler, variable
valve control, EGR
Capacity cm3 1981
Bore x Stroke mm 82 x 93.8
Output kW (PS)
at rpm 165 (224) 5,500
Max torque Nm
at rpm 300 / 1,500-4,500
Emission standard EU 6b
Energy label E
Tank capacity l 60
Drive Permanent torque-on-demand all-wheel drive with
electronically controlled multi-plate clutch, ESP®,
traction control
Transmission Six-speed torque converter transmission
Acceleration
0 - 100 km/h s 9.4
Vmax km/h 208
l/100 km NEDC
Extra-urban 11.7
Urban 7.3
Combined 8.9
CO2 emissions g/km
Extra-urban 277
Urban 174
Combined 212

Chassis / Brakes
Front axle MacPherson axle, wishbone, struts, helical springs,
gas shock absorber, anti-roll bar
Rear axle Multi-link axle, helical springs, gas shock
absorbers
Braking system Disc brakes all round, internally ventilated in
front, ABS, EBD, braking assist, electric parking
brake, Auto Hold
Steering Electromechanical rack and pinion steering
Wheels / Tyres 7.5 J x 18 / 235/60 R 18 W, wheel-specific tyre
pressure monitoring system

* Provisional data, alterations possible for market launch
** According to VDA

Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart
Marco Dalan
Head of Global Communications
Phone +49 711 365101041
Email: marco.dalan@borgward.com
www.borgward.com

Axel Lengert
Product Communications Director
Phone +49 711 365101045
Email axel.lengert@borgward.com
www.borgward.com

Original-Content von: BORGWARD Group AG, übermittelt durch news aktuell